Selling to the Masses: Retailing in Russia, 1880–1930

Contents

vii Acknowledgments ix Introduction 1 1. Russia’s Retail Landscape, 1860s–1890s 14 2. Palaces of Retailing and Consumption 31 3. For God, Tsar, and Consumerism 73 4. Visions of Modernity: Gender and the Retail Marketplace, 1905–1914 110 5. Consuming the City: The Culture of the Retail Marketplace 132 Illustrations 157–172 6. War and Revolution in the Marketplace, 1914–1921 173 7. Retailing the Revolution 195 8. The Customer Is Always Wrong: Consumer Complaint in Late NEP-Era Russia 231 Epilogue 264 Notes 271 Bibliography 315 Index 331 Contents ...