The Megarhetorics of Global Development
Publication Year: 2012
Published by: University of Pittsburgh Press
Title Page, Copyright
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We would like to acknowledge the participants and leaders from the 2009 CCCC workshop Transnationalizing/Globalizing Rhetoric and Composition Studies; your collaboration helped to shape the purpose and focus of this book, and your excitement and encouragement gave us the vigor to move forward on this project. ...
Introduction: The “Megarhetorics” of Global Development J. Blake Scott and Rebecca Dingo
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Waves crash over a pristine beach; birds sing cheerfully as the camera pans over lush tropical foliage. The serenity of the scene is quickly interrupted, however, by the sound of a helicopter and images of urban decay. Over the echo of chaos and gunshots, a TV reporter’s voice states: ...
Part I. Extending Rhetorical Concepts and Methods
Chapter 1. Tracking “Transglocal” Risks in Pharmaceutical Development: Novartis’s Challenge of Indian Patent Law
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In May 2006 pharmaceutical giant Novartis launched a two-part lawsuit in the Indian courts, challenging the government’s denial of a patent for the blockbuster anticancer drug Glivec.1 The lawsuit drew a quick response from a number of Indian and global NGOs asserting that Novartis’s actions threatened patients ...
Chapter 2. Meeting the Challenge of Globalization: President Clinton’s “Double Movement” Discourse
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In his book The Lexus and the Olive Tree, Thomas Friedman argues that the 1990s saw the age of globalization supplant the Cold War as the dominant international paradigm (3). This new age is largely characterized by the interdependence and integration of economies, institutions, and societies across the globe. ...
Chapter 3. Ethos in a Bottle: Corporate Social Responsibility and Humanitarian Doxa
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The recent trajectory of global humanitarianism bespeaks a vigorous blurring of boundaries between politics, morality, and commerce. Consider a paradigm example. Business ethics—a concept variously lampooned as oxymoronic and dismissed as irrelevant to the rational machinations of advanced capitalism ...
Chapter 4. Developmental Shifts: Changing Feelings about Compassion in Korea
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When I was a child, my family supported a “foreign” child through an organization called Compassion International with a monthly financial commitment that provided food, education, and clothing for him. We even became pen pals with the child until his family managed to send him to his relatives in Canada, ...
Chapter 5. Staging the Beijing Olympics: Intersecting Human Rights and Economic Development Narratives
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The Olympics have long been a host to international spectacle and national pageantry, and the opening and closing ceremonies of the 2008 Olympic Games were no different. Internationally renowned Chinese filmmaker Zhang Yimou, who grew up during the Cultural Revolution ...
Part II. Building Counter-Rhetorics of Resistance
Chapter 6. Framing the Megarhetorics of Agricultural Development: Industrialized Agriculture and Sustainable Agriculture
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In this chapter I juxtapose two contrasting agricultural “development” rhetorics: the rhetoric of industrialized agriculture emerging from multinational agribusiness giant Archer Daniels Midland (ADM), the “supermarket to the world,” and the sustainable agricultural development model of the food democracy movement ...
Chapter 7. Turning the Tables on the Megarhetoric of Women’s Empowerment
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In August 2009 the New York Times Magazine published a special issue devoted to women’s global development and human rights, titled “Saving the World’s Women.” The release of the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide, written by humanitarian journalists ...
Chapter 8. Making the Case: Bamako and the Problem of Anti-Imperial Art
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Brecht would be pleased. The crimes of banking stand indicted once again in Abderrahmane Sissako’s remarkable 2006 film, Bamako. Expressing the utopian impulse of radical art, Sissako remarks in an interview that his film stages a “highly improbable trial” between the expansively constituted plaintiff, ..
Chapter 9. Enfreakment; or, Aliens of Extraordinary Disability
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In “Seeing the Disabled: Visual Rhetorics of Disability in Popular Photography,” Rosemarie Garland-Thomson argues for the importance of understanding the role images play in shaping what she terms “rhetorics” of disability. “Genres of disability photography across modernity,” she argues, “have arisen precisely because they are useful devices ...
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Bret Benjamin is associate professor and director of graduate studies in the Department of English at the University at Albany, SUNY. He is the author, most recently, of Invested Interests: Capital, Culture, and the World Bank and has published various essays that explore the relationship between culture and economy, ...
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Publication Year: 2012
Series Title: Pittsburgh Series in Composition, Literacy, and Culture