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Accounting for Violence

Marketing Memory in Latin America

Edited by Ksenija Bilbija and Leigh Payne

Publication Year: 2011

Published by: Duke University Press


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pp. vii-viii

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Foreword: On Memory and Memorials

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pp. ix-xii

One of the problems facing us in these times, defined by Zygmunt Bauman as Liquid Modernity, is that everything becomes diluted, in a constant, disconcerting flux. Even words, I believe. They either flow or they stagnate, losing their true nature. The word “memory,” for example, runs the risk of becoming a mere label or an empty signifier into which everything fits, so nothing has value. True value, not mere exchange value...


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pp. xiii-xiv

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Introduction: Time is Money: The Memory Market in Latin America

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pp. 1-40

The familiar maxim “Time is money” and its Spanish version “Tiempo es oro” (Time is gold) reflect two economic notions in contention. For example, a person can profit from time; time itself has value. Yet if one does not use that time wisely, it is wasted. In the latter sense, time itself does not have value; it is, rather, how one uses time that has value...

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A Prime Time to Remember: Memory Merchandising in Globo’s Anos Rebeldes

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pp. 41-68

On the evening of 14 July 1992, an unprecedented event took place on Brazilian television: the premiere of the first serial drama ever to portray the political violence and repression that took place under the military regime. Airing on the Globo television network...

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Accounting for Murder: The Contested Narratives of the Life and Death of Mar

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pp. 69-98

On 14 February 1992, in the context of relentless insurgent attacks and car bombings, the Maoist group known as Sendero Luminoso (Shining Path) declared an armed strike in Lima, the capital city of Peru. María Elena Moyano, a prominent Afro-Peruvian community leader, decided that the time had come to openly challenge Sendero. The group had initiated a “prolonged popular war”...

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Trauma Tourism in Latin America

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pp. 99-126

In a section called “Some Social Dos and Don’ts,” the Lonely Planet tour guide for Argentina warns tourists that the recent dictatorship is among the “sensitive subjects to avoid in conversation with Argentines (at least until you know them better).”1 The entry presents the authoritarian repression in Latin America’s recent past as contested terrain locally and a tourist taboo...

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The Business of Memory: Reconstructing Torture Centers as Shopping Malls and Tourist Sites

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pp. 127-150

What place does the city, with its multiplicity of spaces, rhythms, and times, have in a critical history of the transition from dictatorship to democracy? Addressing this question is crucial on at least two accounts. The material transformations that have taken place in urban spaces during and after the transition from a military regime to democracy have entailed the privatization of public space...

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Marketing and Sacred Space: The Parque de la Memoria in Buenos Aires

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pp. 151-178

In 2001, shortly after the Parque de la Memoria was inaugurated on the banks of the R

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Reading ’68: The Tlatelolco Memorial and Gentrification in Mexico City

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pp. 179-206

Although the 2 October 1968 massacre in Mexico City’s Tlatelolco Plaza is a well-established historical fact,1 there was never a proper trial of its perpetrators. Three decades went by before the state allowed scholars to partially explore archives related to those events. Almost another ten years passed before the Memorial del 68 finally opened its doors, allowing belated recognition of the student movement’s importance...

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Promoting Peru: Tourism and Post-Conflict Memory

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pp. 207-234

Travel advertisements invite youthful backpackers or the wealthy older set who can travel in comfort to explore the Andes and the highland peoples: guidebooks and documentaries portray images of llamas chewing in highland pastures, rural folk wearing ponchos, majestic ancient civilizations and remaining ruins, all in the scenic setting of jagged, snow-capped mountain...

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The Moral Economy of Memory: Public and Private Commemorative Space in Post-Pinochet Chile

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pp. 235-264

hile has seen a notable and highly visible resurfacing of the “memory issue” in various manifestations since the late 1990s. A seemingly endless transitional amnesia, in which the human rights legacy of the Pinochet dictatorship of 1973–90 was never definitively addressed, has been interrupted.1 The Chilean courts have belatedly begun to investigate seriously...

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Dress for Success: Fashion, Memory, and Media Representation of Augusto Pinochet

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pp. 265-289

On 11 September 1973, a political earthquake rocked Chile, a country shaped over the eons by quakes of a more geological nature. From the shaken earth and architecture of the September coup, the strongman General Augusto Pinochet Ugarte emerged. But Pinochet, who until 1973 had been a non-actor on the national public stage, and practically unknown to the majority of Chileans, did not produce the coup: he was produced by it...

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Tortured by Fashion: Making Memory through Corporate Advertising

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pp. 291-312

hotography [is] a message from time past,” wrote Susan Sontag, referring to the fact that photographic images taken in the past bring to the viewer in the present recall or reminiscence about the instant when the snapshot was taken.1 At the moment when the real is long gone, and sometimes repressed, it resurfaces through the photographic image in front of the eyes of the viewer...

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Memory Inventory: The Production and Consumption of Memory Goods in Argentina

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pp. 313-338

Thursday afternoon at the Plaza de Mayo, the Madres hold their weekly march, and several members attend to a stand around which a crowd gathers to buy products — ranging from books to key rings. On a sunny Sunday morning, tourists explore the street market of San Telmo, where an artist sells his photographs; one photograph portrays tango dancers, several others project the “memory theme”...

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Conclusion. Marketing Discontent: The Political Economy of Memory in Latin America

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pp. 339-364

In his essay “Memory and Forgetting,” Benedict Anderson suggests that mechanisms for institutionalizing historical memory — whether textbooks, museums, maps, or even a name — always simultaneously carry with them modes of forgetting. The very call for memory implies that something considered essential is being forgotten: “Having to ‘have already forgotten’ tragedies...


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pp. 365-380


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pp. 381-384


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pp. 385-405

E-ISBN-13: 9780822394327
E-ISBN-10: 0822394324
Print-ISBN-13: 9780822350255
Print-ISBN-10: 0822350254

Page Count: 392
Illustrations: 25 photographs
Publication Year: 2011