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Contents
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Contents Introduction: Rethinking Convergence in Japan vii Part I. Anime Transformations: Tetsuwan Atomu 1. Limiting Movement, Inventing Anime 1 2. Candies, Premiums, and Character Merchandising: The Meiji–Atomu Marketing Campaign 37 3. Material Communication and the Mass Media Toy 87 Part II. Media Mixes and Character Consumption: Kadokawa Books 4. Media Mixes, Media Transformations 135 5. Character, World, Consumption 171 Acknowledgments 205 Notes 209 Bibliography 261 Index 287 This page intentionally left blank ...