The Interface: IBM and the Transformation of Corporate Design, 1945–1976

Title Page, Copyright

i The Interface This page intentionally left blank The Interface IBM and the Transformation of Corporate Design 1945–1976 John Harwood University of Minnesota Press Minneapolis London A Quadrant Book Quadrant, a joint initiative of the University of Minnesota Press and the Institute for Advanced Study at the University of Minnesota, provides support for interdisciplinary scholarship within a new collaborative model of research and publication. Sponsored by the Quadrant Design, Architecture, and Culture group (advisory board: John Archer, Ritu Bhatt, Marilyn DeLong, Kate Solomonson) and the University of Minnesota’s College of Design. Quadrant is generously funded by the Andrew W. Mellon Foundation. http://quadrant.umn.edu This book is supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts. Every effort was made to obtain permission to reproduce material in this book. If any proper acknowledgment has not been included here, we encourage copyright holders to notify the publisher. Copyright 2011 by the Regents of the University of Minnesota All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Published by the University of Minnesota Press 111 Third Avenue South, Suite 290 Minneapolis, MN 55401-2520 http://www.upress.umn.edu Library of Congress Cataloging-in-Publication Data Harwood, John The interface : IBM and the transformation of corporate design, 1945–1976 / John Harwood. p. cm. Includes bibliographical references and index. ISBN 978-0-8166-7039-0 (hc : alk. paper) ISBN 978-0-8166-7452-7 (pb : alk. paper) 1. International Business Machines Corporation— History. 2. Corporations—United States—History. 3. Industrial design. 4. Modern movement (Architecture)—United States. 5. Noyes, Eliot. 6. Rand, Paul, 1914–1996. I. Title. HD9696.2.U64I2547 2011 338.7’6004097309045—dc23 2011031742 Printed in the United States of America on acid-free paper The University of Minnesota is an equalopportunity educator and employer. 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 On the way from mythology to logistics, thought has lost the element of self-reflection, and today machinery disables men even as it nurtures them. Theodor Adorno and Max Horkheimer Dialectic of Enlightenment This page intentionally left blank ...