The Interface: IBM and the Transformation of Corporate Design, 1945–1976

Image Plates

Plate 1 IBM, advertisement for IBM electronic systems, ca. 1950. Collection of the author. Plate 2 IBM, advertisement for IBM navigation systems, ca. 1960. Collection of the author. Plate 3 Diagram of communication (after Claude Shannon and Warren Weaver), from Charles and Ray Eames, A Communications Primer, 1953. Copyright 2011 Eames Office, LLC (eamesoffice.com). Plate 4 Still from Charles and Ray Eames, A Communications Primer, 1953. Copyright 2011 Eames Office, LLC (eamesoffice.com). Plate 5 Eliot Noyes, IBM showroom, 590 Madison Avenue, New York, 1954. View from 1955 with IBM 705 display. Courtesy of IBM Corporate Archives, Somers, New York. Plate 6 Illustrations of IBM 1401 installations , from IBM Color for Computers Quick Reference Guide, 1959. Courtesy of IBM Corporate Archives, Somers, New York. Plate 7 Promotional photograph for IBM System/360 Model 40, taken in the Computer Room (“white room”) in Poughkeepsie, New York, 1965. Courtesy of IBM Corporate Archives, Somers, New York. Plate 8 Paul Rand, “Eye Bee M” IBM logo, 1981. Courtesy of IBM Corporate Archives, Somers, New York. ...