From A to A: Keywords of Markup

Contents

Acknowledgments ix Introduction Making a Vocabulary for xi Bradley Dilger and Jeff Rice 1 Tarrying with the : The Emergence of Control through Protocol 1 Thomas Rickert 2 : Exploring Rhetorical Convergences in Transmedia Writing 21 Sarah J. Arroyo 3 alt: Accessible Web Design or Token Gesture? 33 Colleen A. Reilly 4 English 49 Jeff Rice 5 A Style Guide to the Secrets of 67 Brendan Riley 6 An Accidental Imperative: The Menacing Presence of   81 Brian Willems 7 The Evil Tags, and : Two Icons of Early HTML and Why Some People Love to Hate Them 98 Bob Whipple 8 ing Representations of the Web 111 Michelle Glaros 9 Breaking All the Rules: and the Aesthetics of Online Space 125 Matthew K. Gold C O N T E N T S 10 Body on : Coding Subjectivity 150 Jennifer L. Bay 11 : “Invisible” Code and the Mystique of Web Writing 167 Helen J. Burgess 12 From Cyberspaces to Cyberplaces: , Narrative, and the Psychology of Place 186 Rudy McDaniel and Sae Lynne Schatz 13 ing the Grid 213 Bradley Dilger Afterword : Casuistic Code 228 Cynthia Haynes Contributors 237 Index 239 ...