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title

From A to A

Keywords of Markup

Bradley Dilger

Publication Year: 2010

As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences.

From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.

Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.

Published by: University of Minnesota Press

Title Page, Copyright, Dedication

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Contents

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pp. vii-viii

Acknowledgments

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pp. ix-x

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Introduction Making a Vocabulary for <HTML>

Bradley Dilger and Jeff Rice

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pp. xi-xxiv

We live in the age of markup. As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences. Markup, also called tagging, can be attributed...

1. Tarrying with the <head>: The Emergence of Control through Protocol

Thomas Rickert

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pp. 1-20

2. <b></b>: Exploring Rhetorical Convergences in Transmedia Writing

Sarah J. Arroyo

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pp. 21-32

3. alt: Accessible Web Design or Token Gesture?

Colleen A. Reilly

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pp. 33-48

4. English <A>

Jeff Rice

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pp. 49-66

A Style Guide to the Secrets of <style>

Brendan Riley

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pp. 67-80

6. An Accidental Imperative: The Menacing Presence of  

Brian Willems

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pp. 81-97

7. The Evil Tags, <blink> and <marquee>: Two Icons of Early HTML and Why Some People Love to Hate Them

Bob Whipple

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pp. 98-110

8. <frame>ing Representations of the Web

Michelle Glaros

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pp. 111-124

9. Breaking All the Rules: <hr> and the Aesthetics of Online Space

Matthew K. Gold

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pp. 125-149

10. Body on <body>: Coding Subjectivity

Jennifer L. Bay

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pp. 150-166

11. <?php>: “Invisible” Code and the Mystique of Web Writing

Helen J. Burgess

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pp. 167-185

12. From Cyberspaces to Cyberplaces: <img>, Narrative, and the Psychology of Place

Rudy McDaniel and Sae Lynne Schatz

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pp. 186-212

13. <table>ing the Grid

Bradley Dilger

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pp. 213-227

Afterword <meta>: Casuistic Code

Cynthia Haynes

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pp. 228-236

Contributors

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pp. 237-238

Index

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pp. 239-246


E-ISBN-13: 9780816675029
E-ISBN-10: 0816675023
Print-ISBN-13: 9780816666096

Page Count: 296
Publication Year: 2010