In this Book
- From A to A: Keywords of Markup
- Book
- 2010
- Published by: University of Minnesota Press
summary
As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences.
From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.
Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.
Table of Contents
Download Full Book
- Acknowledgments
- pp. ix-x
- Introduction Making a Vocabulary for <HTML>
- pp. xi-xxiv
- 4. English <A>
- pp. 49-66
- 8. <frame>ing Representations of the Web
- pp. 111-124
- 10. Body on <body>: Coding Subjectivity
- pp. 150-166
- 13. <table>ing the Grid
- pp. 213-227
- Afterword <meta>: Casuistic Code
- pp. 228-236
- Contributors
- pp. 237-238
Additional Information
ISBN
9780816675029
Related ISBN(s)
9780816666096
MARC Record
OCLC
699521149
Pages
296
Launched on MUSE
2014-02-18
Language
English
Open Access
No