Steel's: A Forgotten Stock Market Scandal from the 1920s

List of Illustrations

ix Illustrations Frontispiece. The Denver store at night ii 1. Clayton Evans Pickard (1890–1962) v 2. Dave Dyer vi 3. Clayton Pickard and his family, 1920 xviii 4. Steel Sparks, September 18, 1920 xxi 5. Clayton’s signature, 1939 xxi 6. Clayton’s signature, 1910 xxi 7. Clayton later in life xxii 8. The author with Clayton’s son, Ed xxiii 9. Steel Sparks, October 16, 1920 xxv 10. The art department xxvi 11. The Steel Sparks logo xxvii 12. Leonard Rambler Steel 2 13. The advantages of chain stores 3 14. War hero to salesman 4 15. L. R.’s city home in Buffalo 7 16. Marguerite Manor 7 17. L. R.’s parents and family home 8 18. The Big Idea 10 19. Locations in 1922 11 20. Free movie for poor children 14 21. The winners of the pie-eating contest 15 22. Free Christmas dinner 16 23. The loss-leader concept 17 24. Niagara Falls plans 18 25. A band of Indians 19 26. “The House That Steel Built and Furnished” 22 27. Promotion of women 23 28. From secretary to salesperson 23 x | Illustrations 29. An excellent start 24 30. Bad timing 24 31. Live models 25 32. Elmer P. Calvin 26 33. George W. Rich 26 34. The oldest employee 27 35. E. J. Kershner 28 36. Doughnut Dan 29 37. Doughnut Dan advertisement 30 38. Picture shown in Harrisburg 33 39. Free pass to the movie 34 40. Capacity crowd at showing 38 41. Full of pep 43 42. Stock certificate 43 43. Mrs. F. H. James 44 44. Katherine Prescott 44 45. Ernest Ash of Halifax, Nova Scotia 45 46. H. W. Pheasant of Altoona, Pennsylvania 45 47. Warren F. Lawrence 45 48. E. G. Clarke of Peterboro, Ontario 46 49. George Earnst of Pittsburgh, Pennsylvania 46 50. Emanuel J. Grober of Albany, New York 46 51. Lucile Michaels of Spokane, Washington 47 52. Mutt and Jeff 47 53. Herman and Louis Reiss of New York City 47 54. Jose Garcia Rios of New York City 48 55. Annis Groo of New York City 48 56. Stewart E. Queer of Buffalo, New York 48 57. Chief Elijah Menass of London, Ontario 49 58. “The Way Is Open to All” 50 59. Honesty, Loyalty, and Truth 51 60. Margery Lysaght 52 61. “Ten Calls a Day” 53 62. Your identity 54 63. New Year’s Eve in Seattle 55 Illustrations | xi 64. Totem pole in Seattle, Washington 56 65. Funny hats 57 66. At the Syracuse banquet 57 67. Fred Dobmeier’s birthday 58 68. Krebs’ Hotel in Skaneateles, New York 58 69. First international convention 60 70. Royal Canadian Grenadiers’ Band 60 71. Convention delegates at Niagara Falls 61 72. “think” 62 73. Everyday miracles 64 74. The store in Rock Island, Illinois 64 75. The store in Ottumwa, Iowa 65 76. Toilet paper in Quebec 65 77. Grand opening in Port Jervis, New York 66 78. The store in Montreal, Quebec 67 79. Inside the Montreal store 68 80. The Montreal banquet 69 81. The cafeteria in Buffalo 71 82. The Steel’s Cafeteria truck 71 83. Cafeteria in Pittsburgh, Pennsylvania 72 84. Mary Lincoln Candy 73 85. Inside a candy store 74 86. Crowds at the Dollar Day sale 76 87. Stores in operation 76 88. “The New Idea” 77 89. The Steel House 79 90. Subscription agreement for stock sales 82 91. Denver campaign progress 82 92. Will Hahn 83 93. Death of Will Hahn’s wife 84 94. Letter from Denver’s mayor 85 95. Architect’s drawing 86 96. Sixteenth and Welton Streets before construction 87 97. Demolition 87 98. Banquet at the Broadmoor Hotel 88 xii | Illustrations 99. The first shovel of dirt 88 100. The first showing of the film 89 101. A steam shovel to excavate the foundation 91 102. Work begins, March 15, 1922 92 103. The foundation being built, May 10, 1922 92 104. Going up, June 14, 1922 93 105. Rapid progress, July 12, 1922 93 106. “Meet Me at Steel’s Corner” 94 107. Finished building 94 108. Train with supplies for Denver 95 109. Ready for business in Denver 95 110. “Justified Pride” 97 111. Three in one day 98 112. The fifty-cent chicken special in Denver 99 113. The Denver store at night 99 114. L. R.’s last message 102 115. Walter M...