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v Contents Acknowledgments vii 1 What’s Fair? The Paradox of Seeking Justice 1 through Markets Mark Moberg and Sarah Lyon Part I : Global Markets and Local Realities: 25 Regulating and Expanding Fair Trade 2 Fair Trade and the Specialty Coffee Market: 28 Growing Alliances, Shifting Rivalries Julia Smith 3 A New World? Neoliberalism and Fair Trade Farming 47 in the Eastern Caribbean Mark Moberg 4 Fair Flowers: Environmental and Social Labeling 72 in the Global Cut Flower Trade Catherine Ziegler 5 Colonial Pasts and Fair Trade Futures: 97 Changing Modes of Production and Regulation on Darjeeling Tea Plantations Sarah Besky Part II : Negotiating Difference and 123 Identity in Fair Trade Markets 6 A Market of Our Own: Women’s Livelihoods and 125 Fair Trade Markets Sarah Lyon vi Contents 7 Fractured Ties: The Business of Development 147 in Kenyan Fair Trade Tea Catherine S. Dolan 8 Fair Trade Craft Production and Indigenous Economies: 176 Reflections on “Acceptable” Indigeneities Patrick C. Wilson Part III : Relationships and Consumption 199 in Fair Trade Markets and Alternative Economies 9 Fair Money, Fair Trade: Tracing Alternative Consumption 202 in a Local Currency Economy Faidra Papavasiliou 10 Relationship Coffees: Structure and Agency 229 in the Fair Trade System Molly Doane 11 Novica, Navajo Knock-Offs, and the ’Net: A Critique 258 of Fair Trade Marketing Practices Kathy M’Closkey 12 Naming Rights: Ethnographies of Fair Trade 283 Jane Henrici About the Contributors 299 Index 301 ...

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