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>> vii Contents Acknowledgments ix Introduction 1 1 Bollywood Is Useful: Media Industries and the State 25 in an Era of Reform 2 Staging Bollywood: Industrial Identity in an Era of Reform 51 3 “It’s All about Knowing Your Audience”: Marketing 79 and Promotions in Bollywood 4 “Multiplex with Unlimited Seats”: Dot-Coms 113 and the Making of an Overseas Territory 5 “It’s Not Your Dad’s Bollywood”: Diasporic Entrepreneurs 147 and the Allure of Digital Media Conclusion: Fandom and Other Transnational Futures 177 Appendix 1: Profiles of Key Bollywood Companies 191 Appendix 2: Top Box-Office Successes, 2000–2009 205 Notes 209 Bibliography 229 Index 241 About the Author 255 This page intentionally left blank ...