From Bombay to Bollywood: The Making of a Global Media Industry

Cover, Title page, Copyright, Dedication

From Bombay to Bollywood P O S T M I L L E N N I A L P O P General Editors: Karen Tongson and Henry Jenkins Puro Arte: Filipinos on the Stages of Empire Lucy Mae San Pablo Burns Spreadable Media: Creating Value and Meaning in a Networked Culture Henry Jenkins, Sam Ford, and Joshua Green Media Franchising: Creative License and Collaboration in the Culture Industries Derek Johnson Your Ad Here: The Cool Sell of Guerrilla Marketing Michael Serazio Looking for Leroy: Illegible Black Masculinities Mark Anthony Neal From Bombay to Bollywood: The Making of a Global Media Industry Aswin Punathambekar From Bombay to Bollywood The Making of a Global Media Industry Aswin Punathambekar a NEW YORK UNIVERSIT Y PRESS New York and London NEW YORK UNIVERSITY PRESS New York and London www.nyupress.org© 2013 by New York University All rights reserved References to Internet Websites (URLs) were accurate at the time of writing. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. Library of Congress Cataloging-in-Publication Data Punathambekar, Aswin. From Bombay to Bollywood : the making of a global media industry / Aswin Punathambekar. pages cm Includes bibliographical references and index. ISBN 978-0-8147-7189-1 (cl : alk. paper) — ISBN 978-0-8147-2949-6 (pb : alk. paper) 1. Motion picture industry—India. 2. Motion pictures—India. I. Title. PN1993.5.I8P86 2013 791.430954—dc23 2013011871 New York University Press books are printed on acid-free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppliers and materials to the greatest extent possible in publishing our books. Manufactured in the United States of America c 10 9 8 7 6 5 4 3 2 1 p 10 9 8 7 6 5 4 3 2 1 For my mother, and in fond memory of my father This page intentionally left blank ...