-
Contents
- NYU Press
- Chapter
- Additional Information
In lieu of an abstract, here is a brief excerpt of the content:
>> vii Contents Acknowledgments ix 1 Buying into the Cool Sell 1 2 The Ambient Governance of Advertainment 30 3 Street Spectacle and Subculture Jamming 60 4 Buzz Agency and the Regime of Dialogue 92 5 Crowd-Sourced Marketing and the Freedom to Labor 122 6 Managing Agency in the Regime of Engagement 154 Appendix 171 Notes 177 Bibliography 203 Index 217 About the Author 227 This page intentionally left blank ...
collapse
You are not currently authenticated.
If you would like to authenticate using a different subscribed institution or have your own login and password to Project MUSE
Authenticate
