Moral Populism in the Twenty-First Century
Publication Year: 2013
Published by: NYU Press
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Title Page, Copyright, Dedication
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T_he research that culminates in this book has unfolded over several years, and that journey has brought me into a series of intellectual communities where my scholarship has been challenged, enriched, and improved. As I always attempt to convince my students, the isolated ivory tower image of scholarship is nothing more than an illusion; research is a collaborative ...
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Writing a book about economic controversies in the early years of the twenty-f_irst century turned out to be a very tricky project. T_he past sev-eral years have witnessed economic events of historic proportions, includ-ing a global f_inancial crisis, government intervention in f_inancial f_irms, and reforms to the nation’s health care market that have perhaps been matched ...
PART 1 WHY SHOULD WE CARE ABOUT THE WAL-MART DEBATE?
1 Constructing Moral Markets
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Today, we’re the focus of one of the most organized, most sophisti-cated, most expensive corporate campaigns ever launched against a single company. For whatever reasons, our success has generated a Despite what its title might suggest, this is not really a book about Wal-Mart. Curiosity about the world’s largest retailer has prompted a spate of recent ...
2 Contextualizing the Wal-Mart Wars
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T_he retail giant has launched a massive PR campaign to combat a recent wave of negative stories, ranging from being sued for alleg-edly making employees work of_f the clock, to being sued for alleg-edly paying female workers less than men, to being sued for alleg-edly hiring illegal aliens. And it’s also building a superstore next ...
PART 2 COMPETING FRAMEWORKS FOR MARKET MORALITY
3 Individuals and Communities
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We need to cut taxes so that our families can keep more of what businesses, can reinvest according to our own priorities, and hire more people and let the private sector grow and thrive and prosper.When Sarah Palin addressed a crowd of Americans who had assembled in Boston on April 1four.oldstyle, 2010, she was preaching to the faithful. Marking the last ...
4 Thrift and Benevolence
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Back in 1seven.oldstylefive.oldstyle1, Franklin and like-minded citizens saw a need and put their money and resources together—yes, private funds—to open America’s f_irst public hospital: Pennsylvania Hospital. It’s still in operation today. Franklin saw that there really were, at that time, where to go. But he didn’t expect the government to f_ix the prob-...
5 Freedom and Fairness
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...simply vanish. T_his industry is like no other—it’s an emblem of the American spirit; a once and future symbol of America’s success. It’s what helped build the middle class and sustained it throughout the twentieth century. It’s a source of deep pride for the generations of of the f_inest cars the world has ever known. It’s a pillar of our econ-...
PART 3 MARKET MORALITY IN MEDIA AND POLITICS
6 How Wal-Mart Wins the War of Words
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T_he lef_t is returning to its historic mission of being the avatar of oriented society. It is the dedicated opponent of inequality, democ-racy’s invariable cancer. .uni00A0.uni00A0. But this struggle to reduce inequality tive U.S. lef_t without a vision of a more democratic media system, a program for media reform, and a strategic plan to organize around ...
7 Moral Populism in the Twenty-First Century
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As long as “the people” remain united more by what they wish to consume than by their grievances as producers, resentment of the new world order will probably not alter the centrist course of American politics. For most citizens, global capitalism is not a vis-ceral danger but, at worst, the symbolic marker of a reality they ...
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About the Author
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Rebekah Peeples Massengill is Lecturer in the Princeton Writing Program at ...
Page Count: 256
Publication Year: 2013