The Social Media Reader

Cover, Title Page, Copyright

The Social Media Reader This page intentionally left blank The Social Media Reader Edited by Michael Mandiberg a NEW YORK UNIVERSIT Y PRESS New York and London NEW YORK UNIVERSITY PRESS New York and London www.nyupress.org© 2012 by New York University All rights reserved Creative Commons Attribution NonCommercial ShareAlike (CC BY-NC-SA) license References to Internet websites (URLs) were accurate at the time of writing. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. Library of Congress Cataloging-in-Publication Data The social media reader / edited by Michael Mandiberg. p. cm. Includes bibliographical references and index. ISBN 978–0–8147–6405–3 (cl : alk. paper) ISBN 978–0–8147–6406–0 (pb : alk. paper) ISBN 978–0–8147–6407–7 (ebook) ISBN 978–0–8147–6302–5 (ebook) 1. Social media. 2. Technological innovations—Social aspects. I. Mandiberg, Michael. HM742.S6284 2012 302.23'1—dc23 2011038308 The following work bears Create Commons Attribution (CC BY) license: “Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production” by Yochai Benkler The following works bear Create Commons Attribution ShareAlike (CC BY-SA) license: “The People Formerly Known as the Audience” by Jay Rosen “Open Source as Culture/Culture as Open Source” by Siva Vaidhyanathan “What Is Web 2.0?” by Tim O’Reilly “What Is Collaboration Anyway?” by Adam Hyde, Mike Linksvayer, kanarinka, Michael Mandiberg, Marta Peirano, Sissu Tarka, Astra Taylor, Alan Toner, and Mushon Zer-Aviv “Participating in the Always-On Lifestyle” by danah boyd “From Indymedia to Demand Media: Journalism’s Visions of Its Audience and the Horizons of Democracy ” by C. W. Anderson “Phreaks, Hackers, and Trolls and the Politics of Transgression and Spectacle” by E. Gabriella Coleman “The Language of Internet Memes” by Patrick Davison “The Long Tail” by Chris Anderson “REMIX: How Creativity Is Being Strangled by the Law” by Lawrence Lessig “Your Intermediary Is Your Destiny” by Fred Von Lohmann “On the Fungibility and Necessity of Cultural Freedom” by Fred Benenson “Giving Things Away Is Hard Work: Three Creative Commons Case Studies on DIY” by Michael Mandiberg “Gin, Television, and Social Surplus” by Clay Shirky “Between Democracy and Spectacle: The Front-End and Back-End of the Social Web” by Felix Stalder “DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation” by Ashley Dawson The following work bears Creative Commons Attribution NonCommercial ShareAlike (CC BY-NC-SA) license: “Quentin Tarantino’s Star Wars?” by Henry Jenkins New York University Press books are printed on acid-free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppliers and materials to the greatest extent possible in publishing our books. Manufactured in the United States of America c 10 9 8 7 6 5 4 3 2 1 p 10 9 8 7 6 5 4 3 2 1 ...