-
Contents
- NYU Press
- Chapter
- Additional Information
>> v Contents Acknowledgments vii Introduction: An Industrial Way of Life 1 1. Imagining the Franchise: Structures, Social Relations, and Cultural Work 27 2. From Ownership to Partnership: The Institutionalization of Franchise Relations 67 3. Sharing Worlds: Difference, Deference, and the Creative Context of Franchising 107 4. “A Complicated Genesis”: Transnational Production and Transgenerational Marketing 153 5. Occupying Industries: The Collaborative Labor of Enfranchised Consumers 197 Conclusion: Future Exchanges and Iterations 233 Notes 243 Index 279 About the Author 291 This page intentionally left blank ...