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|| 259 Advertising, 7, 11–12; and Banksy, 95–96; and Dove, 16, 19, 30–31; and femininity, 22–23, 32–33, 36–37, 66; and the green industry, 132; history of, 26–29, 32–33; and politics, 140, 153; and religion, 166, 174–75, 198, 207; and social media, 45–46, 84, 143, 223n4, 226n1, 234n22; and street art, 98–105, 113–16. See also Authenticity; Brand culture; Brands/Branding; Commodity; Consumption Alienation, 169–70, 182, 189, 234n20 Ambivalence: and Banksy, 93, 111, 117; and brand culture, 5–6, 14, 37, 43–44, 59, 110, 211–221, 148–49; and commodity activism, 17, 47, 111; and Dove, 43–44, 48, 215–217; and self-branding, 69–70, 93; and street art, 106, 111, 113–15, 120, 123–24; and yoga, 194; and YouTube, 63 Andrejevic, Mark, 43–44, 62–63, 67, 76. See also Communication technologies An Inconvenient Truth, 149, 151, 159 Arvidsson, Adam, 42, 47, 171 Asian “mystique,” 189, 194 Assange, Julian, 220. See also WikiLeaks Authenticity: and brands, 3, 5, 8, 13–14, 125–26, 213–16, 219–21; and consumption, 29–30, 36–38; definition of, 10–11; and the individual, 10–11, 59–60; and politics, 129, 143, 147, 164; and religion, 167, 173, 183, 194–95; and the self-brand, 80–81; and street art, 92, 96, 99, 104, 106, 109, 111–20; and yoga, 194. See also Brand culture; Brands/Branding; Creative economy; Creativity; Graffiti; Nostalgia; Selfbrand Bakker, Jimmy, 181 Barton, Bruce, 175. See also Lears, T. J. Jackson Banksy, 91–96, 99, 104, 110–117, 120, 123, 214–216 Bartky, Sandra Lee, 78–79 Berlant, Lauren, 218–221 BET, 36, 230n59 Beyoncé, 65–66 Biblezines, 170, 203, 209 Bottled water, 127, 154–158 Brand culture, 4–5, 9, 166; and authenticity, 10–11; and religion, 2014. See also Authenticity; Brands/ Branding; Commodification; Commodity; Neoliberalism Brands/branding: and activism, 18, 47, 127, 140–44; affect, 7, 9; and antibranding, 96; authenticity, 3, 5, 8, 138; and the city, 110–11; definition of, 3; and “faith,” 191; a history of, 6; and the individual, 10; intermediaries, 212–215, 219; lifestyle brands, 100; and logos, 11; and politics, 126, 128–131, 146; and power, 12; and religion, 168–72, 176–77, 187–191, 201–4; and the self, 3; and spirituality, 4–5, 167–68, 170–73, 186–95, 201, 204–9; and street art, 98–106; and WikiLeaks, 220–21 “Broken windows” theory, 104 Brown, Wendy, 130–31, 149, 234n25 INDEX 260 > 261 “Culture is ordinary,” 215, 224n17. See also Williams, Raymond Curtis, Susan, 175 Dean, Jodi, 67–69 Digital economy, 21, 46, 71 “Distribution of the sensible,” 175, 224n18. See also Ranciére, Jacques Dove, 15–19; “Amy” ad 41–42; “evolution” ad, 16–17; and feminism 29–37; “onslaught” viral video, 41–42; real beauty campaign, 15–17; and the selfesteem fund, 16–17; truth campaign, 41. See also Commodity activism; Empowerment; Shy, Jean Duggan, Lisa, 138–39 Durham, Meenakshi Gigi, 191 Dylan, Natalie, 52–54, 76, 89, 240n7 Eastern religion, 186–195 Easy A, 200–201 Eat, Pray, Love, 188 Einstein, Mara, 168, 177, 180 Empowerment: and consumption, 22, 25, 33–36, 46–48; and Dove, 17–20, 30, 39; and technology, 43–44, 46; and visibility, 33 Enterprising self, 60, 86. See also Selfbrand Entrepreneurship, 44, 52, 123, 178, 194; and BET, 230n59; and the branded self, 61, 69; and creativity, 95, 97–98; and postfeminism, 56, 83; and religion, 182. See also Fairey, Shepard; Individual entrepreneur Environment: and branding, 132–35, 149– 64; and politics, 129, 132, 150, 218. See also Corporate social responsibility; Green branding “Ethnic chic,” 191 Evangelism, 167, 176–89, 196–98, 202, 205, 208. See also Individual entrepreneur; Neoliberalism; Prosperity Christianity Exit through the Gift Shop, 91–93, 113, 124. See also Banksy; Fairey, Shepard; Guetta, Thierry Facebook, 7, 58, 74, 128; and FarmVille, 159; and postfeminism, 86; and religion, 206; and self-branding, 60, 80–85, 181; and the Wooster collective, 114. See also YouTube Fairey, Shepard; 91, 95–99, 109–123 “Faith brands,” 191. See also Brands/ branding. Faith healing, 177 Falwell, Jerry, 181 Farmer’s market, 108, 151, 158, 160, 162 Feedback, 11, 67, 79; and Facebook, 83–84; and interactivity, 56–57; and political branding, 153; and self-branding, 67– 70, 81, 87; and the Wooster collective, 114; and YouTube, 63–64, 68–70 Florida, Richard, 108–10, 115, 117, 119. See also Brands/branding; Creative city Food politics, 158–60 Fordist...

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