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Contents
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>> v Contents Acknowledgments vii 1. A Taste of Life in the Nicaraguan Campo 1 2. “Just One Normal Coffee”: Crafting Joe’s Moral Reputation 31 3. “Buy More Coffee”: Becoming a Promoter through Extraordinary Experiences 55 4. “Who Are We Pillaging from This Time?”: Managing Value Contradictions in Shopping 73 5. How to Appear Altruistic 95 6. The Great Recession and the Social Significance of Buying into Fair Trade 121 Appendix: Research Methods 141 Notes 155 Bibliography 171 Index 181 About the Author 188 This page intentionally left blank ...
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