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About the Authors Morley Winograd and Michael D. Hais are co-authors of Millennial Makeover: My Space, YouTube, and the Future of American Politics, published by Rutgers University Press in 2008 and named one of the New York Times’s ten favorite books that year. They are fellows with NDN, a Washington, D.C.–based think tank, and the New Policy Institute. MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership & Policy. He served as senior policy advisor to Vice President Al Gore and director of the National Partnership for Reinventing Government (NPR), from December 1, 1997, until January 20, 2001. He is also president and CEO of Morwin, Inc., a strategic planning consulting company for government and nonprofit organizations. He is the co-author, with Dudley Buffa, of Taking Control: Politics in the Information Age (Holt, 1996). Mr. Winograd earned a Bachelor of Business Administration from the University of Michigan in 1963 and attended Law School there, as well. He resides in Arcadia, California. MICHAEL D. HAIS served for a decade as vice president, entertainment research and for more than twenty-two years overall at Frank N. Magid Associates, where he conducted audience research for hundreds of television stations, cable channels, and program producers in nearly all fifty states and more than a dozen foreign countries. Prior to joining Magid in 1983, he was a political pollster for Democrats in Michigan and an assistant professor of Political Science at the University of Detroit. He received a B.A. from the University of Iowa, an M.A. from the University of Wisconsin–Madison, and a Ph.D. from the University of Maryland, all in political science. He currently resides in Arcadia, California, and Puerto Vallarta, Mexico. ...

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