Dance and the Hollywood Latina
Race, Sex, and Stardom
Publication Year: 2011
Published by: Rutgers University Press
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This book is the product of many years of hard work and the tireless support of a community of friends, family, and scholars, but I must start by acknowledging the one person without whom this book would not be possible: Omar Na�m. Omar has changed the trajectory of my life yet walks beside me every step of the way. I cannot imagine a better existence than the one we have ...
1. Mobilizing the Latina Myth
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In 2007, the dandruff shampoo Head & Shoulders ran an advertising campaign featuring a series of staged testimonials from black, white, and brown women. Each woman’s extolment—delivered in a series of close-ups—praises the product according to her (hair) type: after a black woman with dark, curly hair gushes that the shampoo “actually changed my hair,” a white woman declares ...
2. Dolores Del Rio Dances across the Imperial Color Line
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In Wonder Bar (1934), Al Wonder (Al Jolson) entertains a Parisian nightclub crowd with a song before the club’s headlining dancer Ynez, played by Dolores Del Rio, takes center stage. Jolson augments his singing with his signature facial expressions and hand gestures. When the lyric recounts being “in the arms of a lovely Latin daughter,” Jolson delivers this rather benign line while spreading ...
3. Carmen Miranda Shakes It for the Nation
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Carmen Miranda is a Hollywood icon—a swirl of tropical fruit and Technicolor, the Good Neighbor who taught the United States that Brazil was ripe for the picking. Her whirling celebrity spanned over two decades: one decade in Brazil (1929–1939), and nearly fifteen years in the U.S. spotlight (1939–1955). While Miranda epitomized Latin America for her Hollywood ...
4. Rita Hayworth and the Cosmetic Borders of Race
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Rita Hayworth, like Carmen Miranda, lives on as a Hollywood icon, but few remember her as one of the industry’s most successful Latina actresses. While Miranda’s stardom was in transit from Brazil to the United States, Rita Hayworth was transitioning from an ethnic starlet to a mainstream Love Goddess. Born Margarita Carmen Cansino to a Spanish father and American mother of ...
5. Rita Moreno, the Critically Acclaimed “All-Round Ethnic”
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Following in the footsteps of previous Latinas in Hollywood, Rita Moreno has built a career shaped by national conceptions of race, gender, and their sexualization. Like Rita Hayworth, Moreno embodies the changing view of Latinas, and particularly the Puerto Rican Latina, in the U.S. imagination. Unlike her predecessors, however, Moreno has been able to gain professional recognition ...
6. Jennifer Lopez, Racial Mobility, and the New Urban/Latina Commodity
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To this day, Jennifer Lopez’s career signals the peak of the Hollywood Latina. Building on nearly a century of the visual mythology developed from Dolores Del Rio to Rita Moreno, Lopez’s stardom illustrates how the end of the twentieth century proved ripe for the commodification of in-betweenness and racial mobility. The multiplicity of media outlets and mainstreaming of black popular ...
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Page Count: 194
Illustrations: 26 photographs
Publication Year: 2011
Series Title: Latinidad: Transnational Cultures in the
Series Editor Byline: Marta Sanchez