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209 INDEX addiction (illness identity), 72 advertising (pharmaceutical): close-readings of, 37–42, 47–51; in the definition of illness identities, 20, 85; direct-to-consumer marketing, 7, 18, 34–35, 37–42, 46, 52–53; “education” within, 110; gender in, 122, 125, 202n2; isolating effect of, upon the consumer, 40, 46; role of, in “creating” disease entities, 14; strategic imprecision and, 75; as textual genre, 8, 20, 37–43, 46–51, 155–158, 162–164, 178, 202n2. See also depression; gender(ing); illness identities; the self; specific rhetorical structures Against Depression (Kramer), 31, 44–45, 75 alcoholism (illness identity), 72 American Girl (company), 172 American Psychiatric Association (APA), 21, 30–31 Anatomy of Melancholy (Burton), 63 anorexia (illness identity), 72 antidepressants. See pharmaceutical industry; pharmacology (and mental illness); SSRI (selective serotonin reuptake inhibitors); specific medications anxiety, 6, 63, 79–81 APA. See American Psychiatric Association “baby blues,” 83 Batiuk, Tom, 103 beast (as metaphorical representation of depression), 9, 77, 102–104, 122 The Beast (Thompson), 9, 77, 118, 135–136 Beck, Ulrich, 86 Berger, Leslie Beth, 26 Berkenkotter, Carol, 161 biological psychiatry: criticism of, 124, 207n16; effect of, on rhetoric of health and illness, 7–8, 16, 20, 35, 75, 86, 95, 111, 119, 165; rhetorical manifestations of, 11, 25, 36–37, 43, 47, 51, 54–55, 57; self-doctoring and, 29, 33, 59, 95 Blackbridge, Persimmon, 19 Black Dog Institute, 103 Blues Buster (depression newsletter), 8, 77, 81, 98, 106, 136, 147, 152, 185 Blum, Linda, 87 Boorse, Christopher, 74 Bradshaw, Terry, 88, 204n35 Buchwald, Art, 140–141 Buckner, Janine, 134 bulimia (illness identity), 72 Burguieres, Philip, 138, 141 Burton, Robert, 63 Butler, Judith, 54 cartography (metaphorical mode of understanding mental life), 114–117, 119, 122 Casey, Nell, 9, 45–46 Certeau, Michel de, 58–59 Charon, Rita, 182–183 Chast, Ros, 158 Cheever, Abigail, 127 chemical imbalance (as etiology of depression), 15, 47, 52, 59, 61, 69, 75, 78, 86, 95, 97, 107–108, 110–113, 123. See also biological psychiatry; depression: etiology of; self-doctoring; specific medications children (and depression), 78–80, 172 Chouliaraki, Lilie, 16 Churchill, Winston, 104 class (absence of, in depression discourse), 29 cognitive behavioral therapy, 61 Columbia University, 182 Communicating Health and Illness (Gwyn), 187 communication (metaphor for neurochemical processes), 119–121 condition (vs. illness), 11, 74–75 “cosmetic psychopharmacology,” 26, 86 Coupland, Justine, 27 “Crisis on Campus” (Blues Buster), 98 critical discourse analysis (field), 15 Cronkite, Kathy, 9 curiosity (as strategy of self-care), 58–59 Cymbalta (antidepressant), 35, 42–43, 110, 125 Danquah, Meri Nana-Ama, 9, 29, 71–73, 79–81, 113–114, 128–129, 140 Darkness Visible (Styron), 9, 126–127 The Deepest Blue (Dockett), 9 definition (rhetorical form), 1, 15, 61, 74, 154 The Depressed Woman (Weissman and Paykel), 197n14 depression: anxiety and, 63, 79, 81; children and, 78–80, 172; college campuses and, 185–186; as “the common cold of mental disorders,” 18; creative genius and, 158; definition of, 17, 19–20, 63–68, 70–86, 94, 96, 110, 154, 170; the DSM as discursive master genre of, 21, 59; etiology of, 11, 29, 43, 78, 86, 95, 110–113, 165; experiences (vs. symptoms) of, 63, 66, 70, 80, 88, 94; gendering of, 5, 11, 14, 17, 26–32, 37–42, 52, 64, 77, 79, 87–90, 101–102, 108–109, 113, 122, 129, 134–136, 141–144, 150, 172; genetic disposition to, 44; genres within the discourse of, 155–159, 161–165, 170–173, 176–179; heart disease and, 83–84; illness identities of, 1, 65, 90, 171; intimate connection of, with the self, 25, 90, 102, 104–107, 114; isolation and, 11, 40, 46, 100, 103, 108–109, 117–118, 122, 141–142, 165, 171; legitimacy of, as a disease, 84; vs. melancholia, 63, 70–71; metaphorical representations of, 94–98, 100–122, 154, 201n38; moral aspects of, 112–113, 118; mothers and, in discursive representations, 31, 42–43, 65, 125, 193n65; mythology and, 15, 94; narrative impulse in, 126–131, 134–137; “objective” phenomena of, 45; “poster children” in discourse of, 137; postpartum, 79–80, 83; qualifiers of, 78–79; requirements of, for interpersonal communication, 119; rhetorical nature of, 6, 10, 13, 16–17, 27–28, 37, 45, 47, 54, 87–89, 94–95; semantic history of, as a term, 70; silent suffering of, 13, 46; social aspects of, 5, 26–27, 29–30, 37–42, 57, 65, 95, 113, 116, 130, 152–153, 203n17; socioeconomic...

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