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The tribute, "el Dia de los Muertos," has become popular since the 1970s when Latino activists and artists in America began expanding "Day of the Dead" north of the border with public, and often artistic, expressions. Regina M. Marchi combines ethnography, historical research, oral history, and cultural analysis to explore the transformations that occur when the tradition is embraced by the mainstream. Day of the Dead in the USA provides insight into the power of ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.

Table of Contents

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  1. Title Page, Copyright Page
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  1. Contents
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  1. Preface
  2. pp. ix-x
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  1. Acknowledgments
  2. pp. xi-xiv
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  1. Introduction: A Transborder Communication Phenomenon
  2. pp. 1-8
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  1. Chapter 1. An Ancient and Modern Festival
  2. pp. 9-20
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  1. Chapter 2: Mexico's Special Relationship with Day of the Dead
  2. pp. 21-33
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  1. Chapter 3: Day of the Dead in the United States
  2. pp. 34-55
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  1. Chapter 4: Ritual Communication and Community Building
  2. pp. 56-69
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  1. Chapter 5: U.S. Day of the Dead as Political Communication
  2. pp. 70-82
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  1. Chapter 6: Day of the Dead in the U.S. Media
  2. pp. 83-96
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  1. Chapter 7: The Expanding Hybridity of an Already Hybrid Tradition
  2. pp. 97-114
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  1. Chapter 8: The Commoditization of a Death Ritual
  2. pp. 115-136
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  1. Conclusion: What We Can Learn from U.S. Day of the Dead Celebrations
  2. pp. 137-140
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  1. Methodological Appendix
  2. pp. 141-148
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  1. Notes
  2. pp. 149-166
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  1. Glossary
  2. pp. 167-170
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  1. References
  2. pp. 171-184
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  1. Index
  2. pp. 185-192
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  1. About the Author
  2. p. 193
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