Coining for Capital: Movies, Marketing, and the Transformation of Childhood

Contents

A C K N O W L E D G M E N T S vii Contents A C K N O W L E D G M E N T S ix Introduction: Without Training Wheels: The Ride into Another Century of Capital 1 1 Cradle to Grave: Children’s Marketing and the Deconstruction of Childhood 20 2 Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia 44 3 Of Cowboys and Indians: Hollywood’s Games with History and Childhood 73 4 Obsolescence and Other Playroom Anxieties: Toy Stories over a Century of Capital 93 5 The Children Who Need No Parents 111 6 The Burdens of Time in the Bourgeois Playroom 127 7 Free Market, Branded Imagination: Harry Potter and the Commercialization of Children’s Culture 146 Conclusion: All That Is Solid Melts into Air 163 FILMOGRAPHY 169 N O T E S 171 BIBLIOGRAPHY 177 I N D E X 185 viii A C K N O W L E D G M E N T S ...