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C H A P T E R 1 This Is How a Movement Begins ELIZABETH Sutherland Martínez had chosen her dress just for the occasion —it was red and black to match the flag of the National Farm Workers Association. As one of two Mexican Americans on the staff of the Student Nonviolent Coordinating Committee nationwide, Martínez had traveled from New York City to California’s Central Valley in March 1966 to show support for the union. Led by Cesar Chavez, the farmworkers were marching 250 miles from Delano to Sacramento to draw attention to their struggles against Schenley Industries, one of the largest grape growers in Delano. That evening, as the marchers rested, ate, and visited in a community center in a small, dusty town along the route, Martínez was asked to give a speech on behalf of SNCC. She hurried to the ladies’ room, where she scribbled a short address on a steno pad, changed into her specially selected dress, and ran back to the hall. In Spanish, Martínez spoke for SNCC when she proclaimed, “We are with you and we are proud of your march and your victory because it is a victory for all the poor of the world.”1 Along the highway leading through the heart of California’s breadbasket , Martínez was far from SNCC’s organizational base in the Deep South. However, SNCC’s participation in and endorsement of the Delano to Sacramento march marked the high point of the alliance that had formed between the civil rights organization and the farmworkers union. Beginning in early 1965, SNCC and the NFWA came together in a productive relationship that demonstrated both organizations’ profound understanding—based on hardwon experience—of the connection between racial discrimination and economic oppression. The NFWA recognized that California’s largely Mexican American farm laborers were both discriminated against as racial minorities and economically exploited by the state’s agribusiness corporations. Therefore the NFWA confronted both forms of oppression in its endeavors. In its pursuit of racial equality on behalf of African Americans in the Deep South, SNCC also challenged America’s economic caste system, which it saw as antithetical to a democratic society. SNCC’s intent to confront not only American racial mores and the political system, but also the nation’s economic and class structure, set it apart from other civil rights organizations. Therefore, the support that SNCC demonstrated for the farmworkers was characteristic of the organization and its ideals about race and class.2 This shared understanding of the connection between racial discrimination and economic oppression formed the basis of the alliance between SNCC and the NFWA because it enabled them to recognize that African Americans and Mexican Americans were victims of the same oppressive forces and led them to see the benefits of a multiracial coalition. On top of this ideological foundation, common organizational praxis of the two groups further facilitated their alliance. However, these factors only led to a coalition between SNCC and the NFWA because of the leadership of individuals who recognized the potential in such a relationship. The resulting alliance enabled each organization to expand its mission and activism by applying its principles across racial lines. As Martínez told the marchers, “It is necessary that blacks and Mexicans see that there is only one cause—justice.”3 * * * SNCC’s founding reveals the degree to which the organization incorporated economic power in its fight for racial equality. In April 1960, black and white students gathered at Shaw University in Raleigh, North Carolina, at the invitation of Ella Baker and SCLC, who wanted to harness the energy of the student-led sit-ins of lunch counters and restaurants that had swept the South since the sit-ins in Greensboro, North Carolina, in February of that year. These sit-ins were conducted with the knowledge that African Americans possessed economic power as consumers that could be used as a weapon against racial discrimination. Franklin McCain, who as a student at North Carolina A&T College participated in the sit-in at Woolworth’s in Greensboro, explained that they targeted that store because they were 12 Chapter 1 allowed—and encouraged—to purchase goods, but were not permitted to eat at the lunch counter: “They tell you to come in: ‘Yes, buy the toothpaste; yes, come in and buy the notebook paper . . . .No, we don’t separate your money in this cash register, but no, please don’t step down to the hot dog stand...

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