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Copyright © 2009 University of Pennsylvania Press All rights reserved. Except for brief quotations used for purposes of review or scholarly citation, none of this book may be reproduced in any form by any means without written permission from the publisher. Published by University of Pennsylvania Press Philadelphia, Pennsylvania 19104-4112 Printed in the United States of America on acid-free paper 10 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data Food chains : from farmyard to shopping cart / edited by Warren Belasco and Roger Horowitz. p. cm. — (Hagley perspectives on business and culture) Includes bibliographical references and index. ISBN 978-0-8122-4128-0 (alk. paper) 1. Food industry and trade. 2. Food supply. 3. Food consumption. 4. Food—Marketing. 5. Consumers’ preferences. I. Belasco, Warren James. II. Horowitz, Roger. III. Title: From farmyard to shopping cart. IV. Series. HD9000.5.F5938 2009 381'.41—dc22 2008021671 ...

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