Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Acknowledgments

xi Acknowledgments I acknowledge the following film industry executives, journalists, and supporters : Richard Abramowitz, Brian Ackerman, Rob Aft, Meredith Amdur, Christian Anthony, Steve Apkon, Louis Balaguer, Michael Barker, Elinor Actipis , Tim Baskerville, Henri Bollinger, Monica Brady, Evelyn Brady-Watters, Martin Brochstein, Brad Brown, Vincent Bruzzese, Donald Buckley, Anita Busch, Scott Carman, Geoff Cottrill, Jay Craven, Dave Davis, Anna Marie de la Fuente, Richard del Belso, Vincent Bruzzese, Carl Di Orio, Jeff Dowd, Lawrence S. Fried, Mark Gill, Nancy Gerstman, Jeff Godsick, Kevin Goetz, Karen Gold, Mitch Goldman, Rafi Gordon, Shannon Treusch Goss, Brandon Gray, David Hancock, Scott Hettrick, Doug Hirsch, Devery Holmes, Lee Isgur, Jason Klein, Paul Lenburg, Mitch Levine, Pamela Levine, Burt Levy, Marvin Levy, Doug Lowell, Marie Silverman Marich, Rick Markovitz, Dan Marks, Ira Mayer, Vera Mijojlic, Andy Mooney, Susan Nunziata, Steve Ochs, Tom Ortenberg, Gordon Paddison, Janice Roland, Nikki Ruschell, Emily Russo, Roger Schaffner, Lynne Segall, Tony Seiniger, Henry Shapiro, Tom Sherak, Michael Sherwood, David Stern, Howard Welinsky, and Shelley Zalis. A half dozen other film executives were extremely helpful, but they asked not to be identified. I also thank the team at Southern Illinois University Press, especially editorin -chief Karl Kageff. SIU Press showed enthusiasm and the vision that the movie sector needed a comprehensive book explaining marketing, which is critical but often is underappreciated. I also thank the library of the Academy of Motion Pictures Arts and Sciences in Beverly Hills and the New York Public Library for the Performing Arts (at Lincoln Center). I could spend the rest of my life happily immersing myself in their books and archives. And with those thoughts and acknowledgments, I sign off. Now I can catch up on movies that I missed while updating this book. M A R K E T I N G T O M O V I E G O E R S ...