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The Arkansas Rockefeller

John Ward

Publication Year: 1979

This biography by John Ward, a former member of Rockefeller's staff and director of his 1968 reelection campaign, presents the story of the first Rockefeller ever to live south of the Mason-Dixon Line. Winthrop Rockefeller was a man whose determination to build a viable two-party system in Arkansas and the South was matched only by his vast resources for doing so. Moreover, the book is a portrait of a man who lived his life openly, whose every success and every failure was a matter of public record for the two million citizens of his adopted state. Winthrop Rockefeller was a remarkable man, and in 1953, he chose to make Arkansas his home. Through his leadership and philanthropy, he transformed the state's politics, economy, culture, and education for the better. The legacy of Governor Rockefeller continues today through the work at the Winthrop Rockefeller Institute.

Published by: Louisiana State University Press

Series: Southern Biography Series

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Preface to the Second Edition

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pp. vii-viii

Arkansas in 1953 was a very different place than now, when Winthrop Rockefeller set down his suitcase at the Sam Peck Hotel . . .

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p. ix-ix

I served as director of public relations for Winthrop Rockefeller from May, 1964, until 1971, directing the governor's . . .

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pp. xi-xv

He couldn't be figured, not even from the very beginning. He looked and acted like a visitor from another . . .

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I: Selling the Two-Party System

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pp. 1-PX10

Winthrop Rockefeller's coining to Arkansas in the first place wasn't especially dramatic, except perhaps in . . .

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II: The First Election

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pp. 21-50

Rockefeller "tried every way in the world" to get others to run for governor in 1964, until finally everyone . . .

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III: The First Victory

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pp. 51-67

Rockefeller—having garnered more than twice as many votes as any Republican had previously—was not embarrassed . . .

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IV: An Agonizing Adjustment

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pp. 68-86

He called it a "momentous day" in his life—his inauguration as governor; and he added that it was pos- . sibly a . . .

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V: WR as Governor

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pp. 87-100

Some legislators viewed the new Republican governor with great caution. Senator Lee Bearden of Leachville, second . . .

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VI: Prison Reform

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pp. 101-114

Rockefeller had scarcely moved from his election night headquarters to the governor's office before he was unceremoniously . . .

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VII: Reelection

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pp. 115-PS16

You cut my throat," Charles Bernard said bitterly. He was talking to the two who had directed Rockefeller's successful . . .

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VIII: The Second Term

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pp. 131-143

After the victory, Rockefeller began assessing the chances for passage of his tax package and some h other . . .

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IX: Years of Reform

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pp. 144-158

The true reformer, according to Tom Murton, must accept each challenge with the knowledge that ultimately he . . .

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X: Harmonizing the Races

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pp. 159-178

B3fore Rockefeller came to Arkansas, blacks were not only not encouraged to talk with white leaders as equals, they . . .

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XI: The Third Term Bid

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pp. 179-193

Toward the end of WR's second term it began to seem that he wanted his staff to insist on his running again. He was . . .

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XII: A Final Act

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pp. 194-199

Rockefeller agonized most of the day on December 31, 1970. He was making a very special trip, and he wanted to . . .

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XIII: The End of an Era

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pp. 200-206

As the defeat at the polls soaked into his consciousness, there was a letdown. But WR was always moving forward, and . . .


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pp. 207-213


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pp. 215-218

E-ISBN-13: 9780807143292
Print-ISBN-13: 9780807143285

Page Count: 256
Publication Year: 1979

Series Title: Southern Biography Series