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CONTENTS Acknowledgments vii introduction: The New Leisure 1 1. the new mobility: Travel and Leisure in Depression and War 11 2. creating holiday: Market Research, Play, and Magazine Reading 31 3. selling vacations: Tourist Travel, Free Time, and Classlessness 58 4. “this is how it will be when you get there”: Destination Profiles and Middlebrow Geography 82 5. casting lures: Tourism Advertising and the Experiential Ethos 103 6. going off the beaten path: Authentic Places and the End of an Era 128 epilogue: From National Folkway to Personal Quest 145 Notes 149 Index 195 This page intentionally left blank ...

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