The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America

Cover

THE HOLIDAY MAKERS THE HOLIDAY MAKERS Magazines, Advertising, and Mass Tourism in Postwar America Richard K. Popp LOUISIANA STATE A A UNIVERSITY PRESS BATON A A ROUGE Published by Louisiana State University Press Copyright © 2012 by Louisiana State University Press All rights reserved Manufactured in the United States of America first printing designer: Mandy McDonald Scallan typeface: Whitman printer: McNaughton & Gunn, Inc. binder: Acme Bookbinding, Inc. Library of Congress Cataloging-in-Publication Data Popp, Richard K., 1977– The holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp. p. cm. Includes bibliographical references and index. ISBN 978-0-8071-4284-4 (cloth)—ISBN 978-0-80714286 -8 (pdf)—ISBN 978-0-8071-4287-5 (epub)—ISBN 978-0-8071-4288-2 (mobi) 1. Tourism—United States— History—20th century. 2. Tourism—Psychological aspects—United States. 3. Advertising—Tourism—United States. 4. Tourism—United States—Marketing. 5. United States—Social life and customs. I. Title. G155.U6P68 2012 659.19'917304918—dc23 2011039647 The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources. ’ ...