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Muy buenas noches

Mexico, Television, and the Cold War

Celeste Gonzalez de Bustamante

Publication Year: 2013

Published by: University of Nebraska Press

Title Page, Copyright, Dedication

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pp. vii

List of Illustrations

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pp. ix-x

List of Tables

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pp. xi-xii

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pp. xiii-xvi

Anyone who knows the slightest bit about television in Latin America knows that Televisa is a cultural, political, and economic force that wields tremendous power in Mexico and the hemisphere. Over the second half of the twentieth century, Grupo Televisa became the most profi table...

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pp. xvii-xx

This project began at the University of Arizona, in a research seminar on the history of modern Mexico. More than ten years later it is a book. Funding for the research that forms the basis of this book came from various sources, including the Tinker Foundation, American Philosophical...

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pp. xxi-xxxvi

Perspiration formed on his forehead and soaked his shirt, as Emilio Azcárraga Milmo, the son of one of the country’s most influential media moguls, greeted members of the news media. It had been six years in the making, and now Azcárraga Milmo was ready to unveil Estadio Azteca...

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1 The Rise of Television in Mexico

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pp. 1-30

Broadcast engineer Guillermo González Camarena’s visionary statement, written for President Miguel Alemán Valdés, was penned in 1948, two years before the official inauguration of television. On September 1, 1950, President Alemán beamed Latin America into the television age with his fourth address to the nation, broadcast on xhtv, Channel...

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2 The Invention of Tele-Traditions

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pp. 31-52

On January 6, 1954, the Día de los Reyes Magos (Day of the Three Wise Men), thousands of Mexico City’s poor children received presents from María Dolores Izaguirre de Ruiz Cortines, the wife of President Adolfo Ruiz Cortines. The children and their mothers had spent the previous night at Marte...

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3 Rebels and Revolutionaries

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pp. 53-78

“This is the beginning of the end,” declared Ernesto Betancourt, Fidel Castro’s agent in Washington dc. “Victory has been secured.”¹ And so began 1959, a defining year for twentieth-century Mexico and the hemisphere. Betancourt’s statement on January 1 referred to the downfall of Cuba’s dictator, Fulgencio...

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4 The First Television Diplomats

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pp. 79-106

President Miguel Alemán traveled to Washington dc and Manhattan Island to meet with U.S. President Harry Truman in the spring of 1947. The U.S. and Mexican press extensively covered Alemán’s official visit. Time magazine’s Latin American edition featured a photograph...

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5 Hot Rockets and Cold War

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pp. 107-144

On October 4, 1957, a potential audience of six hundred thousand Mexico City residents tuned in to watch Channel 4’s nightly newscast, Noticiero General Motors.1 The program began with a bulletin that originated from the Soviet Union. Based on information gathered from Radio Moscow, the...

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6 Olympic Dreams and TlatelolcoNightmares

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pp. 145-176

On October 12, 1968, Mexico became the first country to broadcast the Olympic Games live and in color. It was an opportunity for government officials and television executives to beam the country’s modern and economically successful face into the homes of viewers across the globe. Three years before the...

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7 Victory for the Braziliansand Echeverría

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pp. 177-204

The Tlatelolco massacre and its subsequent political fallout sent two important messages to television news executives. First, they recognized the company lacked total control over the editorial content of its news programs; second, executives began to see the importance of television news...

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pp. 205-216

At eleven o’clock Sunday evening on October 2, 1970, Mexico City viewers tuned into 24 horas, Telesistema Mexicano’s flagship newscast, which had been on the air for almost a month. Zabludovsky led the newscast...


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pp. 217-242


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pp. 243-258


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pp. 259-275

Further Reading

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pp. 276

E-ISBN-13: 9780803244856
E-ISBN-10: 0803244851
Print-ISBN-13: 9780803240100

Page Count: 352
Illustrations: 13 illustrations, 4 tables
Publication Year: 2013