Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry

Contents

Preface vii PART I • MAKING MOTOR VEHICLES From Fordist Production . . . 3 . . . To Lean Production 30 From Making Parts . . . 56 . . . To Buying Parts 88 From Deskilling the Work Force . . . 119 . . . To Reskilling Labor 151 PART II • SELLING MOTOR VEHICLES From a Class-based Market . . . 183 . . . To a Personal Market 217 From Dealing with Customers . . . 251 . . . To Serving Customers 278 From a National Market . . . 307 . . . To a Global Market 331 Conclusion 353 Notes 357 Bibliography 371 Index 387 v CONTENTS 1 2 3 4 5 6 7 8 9 10 11 12 This page intentionally left blank ...