Making Virtual Worlds: Linden Lab and Second Life

Title Page, Copyright

MAKING VIRTUAL WORLDS This page intentionally left blank. MAKING VIRTUAL WORLDS LINDEN LAB AND SECOND LIFE THOMAS M. MALABY CORNELL UNIVERSITY PRESS ITHACA AND LONDON Copyright © 2009 by Cornell University All rights reserved. Except for brief quotations in a review, this book, or parts thereof, must not be reproduced in any form without permission in writing from the publisher. For information , address Cornell University Press, Sage House, 512 East State Street, Ithaca, New York 14850. First published 2009 by Cornell University Press Printed in the United States of America Book design by Scott Levine Library of Congress Cataloging-in-Publication Data Malaby, Thomas M., 1967– Making virtual worlds : Linden Lab and Second Life / Thomas M. Malaby. p. cm. Includes bibliographical references and index. ISBN 978-0-8014-4746-4 (cloth : alk. paper) 1. Second Life (Game)—Social aspects. 2. Linden Lab (Firm). 3. Shared virtual environments—Case studies. 4. Computer games—Design—Social aspects—Case studies. 5. Business anthropology—California—San Francisco—Case studies . 6. Corporate culture—California—San Francisco—Case studies. I. Title. GV1469.25.S425M35 2009 794.8—dc22 2008052550 Cornell University Press strives to use environmentally responsible suppliers and materials to the fullest extent possible in the publishing of its books. Such materials include vegetable-based, low-VOC inks and acid-free papers that are recycled, totally chlorinefree , or partly composed of nonwood fibers. For further information , visit our website at www.cornellpress.cornell.edu. Cloth printing 10 9 8 7 6 5 4 3 2 1 Second Life is a trademark of Linden Research, Inc. Certain materials have been reproduced under license from Linden Research, Inc. Copyright © 2001–2008 Linden Research, Inc. All rights reserved. F O R S A M U E L A N D J U L I A N This page intentionally left blank. ...