Up in the Air: How Airlines Can Improve Performance by Engaging Their Employees

Contents

Preface ix 1. Low-Cost Competition in the Airline Industry 1 2. Developments in the U.S. Airline Industry 15 3. Developments in the Airline Industry in Other Countries 28 4. Industry Trends in Costs, Productivity, Quality, and Morale 61 5. Alternative Strategies for New Entrants: Southwest vs. Ryanair 86 6. The Legacy Responses: Alternative Approaches 124 7. Building a More Balanced Airline Industry 167 Notes 199 Index 215 Contents ...