The Power of Reinforcement

THE POWER OF REINFORCEMENT

THE POWER OF REINFORCEMENT Stephen Ray Flora STATE UNIVERSITY OF NEW YORK PRESS Published by State University of New York Press, Albany© 2004 State University of New York All rights reserved Printed in the United States of America No part of this book may be used or reproduced in any manner whatsoever without written permission. No part of this book may be stored in a retrieval system or transmitted in any form or by any means including electronic, electrostatic, magnetic tape, mechanical, photocopying, recording, or otherwise without the prior permission in writing of the publisher. For information, address State University of New York Press, 90 State Street, Suite 700, Albany, NY 12207 Production by Diane Ganeles Marketing by Jennifer Giovani Library of Congress Cataloging in Publication Data Flora, Stephen Ray, 1963– The Power of reinforcement / Stephen Ray Flora. p. cm. — (SUNY series, alternatives in psychology) Includes bibliographical references and index. ISBN 0-7914-5915-2 (alk. paper) — ISBN 0-7914-5916-0 (pbk : alk. paper) 1. Reinforcement (Psychology) I. Title. II. Series. BF319.5.R4F58 2004 153.8’5—dc21 2002045264 10 9 8 7 6 5 4 3 2 1 ...