Fabricating Consumers: The Sewing Machine in Modern Japan

Title Page, Series Page, Copyright

The publisher gratefully acknowledges the generous support of the Philip E. Lilienthal Asian Studies Endowment Fund of the University of California Press Foundation, which was established by a major gift from Sally Lilienthal. Fabricating Consumers Asia: Local Studies/Global Themes Jeffrey N. Wasserstrom, Kären Wigen, and Hue-Tam Ho Tai, Editors 1. Bicycle Citizens: The Political World of the Japanese Housewife, by Robin M. LeBlanc 2. The Nanjing Massacre in History and Historiography, edited by Joshua A. Fogel 3. The Country of Memory: Remaking the Past in Late Socialist Vietnam, by Hue-Tam Ho Tai 4. Chinese Femininities/Chinese Masculinities: A Reader, edited by Susan Brownell and Jeffrey N. Wasserstrom 5. Chinese Visions of Family and State, 1915–1953, by Susan L. Glosser 6. An Artistic Exile: A Life of Feng Zikai (1898–1975), by Geremie R. Barmé 7. Mapping Early Modern Japan: Space, Place, and Culture in the Tokugawa Period, 1603–1868, by Marcia Yonemoto 8. Republican Beijing: The City and Its Histories, by Madeleine Yue Dong 9. Hygienic Modernity: Meanings of Health and Disease in Treaty-Port China, by Ruth Rogaski 10. Marrow of the Nation: A History of Sport and Physical Culture in Republican China, by Andrew D. Morris 11. Vicarious Language: Gender and Linguistic Modernity in Japan, by Miyako Inoue 12. Japan in Print: Information and Nation in the Early Modern Period, by Mary Elizabeth Berry 13. Millennial Monsters: Japanese Toys and the Global Imagination, by Anne Allison 14. After the Massacre: Commemoration and Consolation in Ha My and My Lai, by Heonik Kwon 15. Tears from Iron: Cultural Responses to Famine in Nineteenth-Century China, by Kathryn Edgerton-Tarpley 16. Speaking to History: The Story of King Goujian in Twentieth-Century China, by Paul A. Cohen 17. A Malleable Map: Geographies of Restoration in Central Japan, 1600–1912, by Kären Wigen 18. Coming to Terms with the Nation: Ethnic Classification in Modern China, by Thomas S. Mullaney 19. Fabricating Consumers: The Sewing Machine in Modern Japan, by Andrew Gordon 20. Recreating Japanese Men, edited by Sabine Frühstück and Anne Walthall Fabricating Consumers The Sewing Machine in Modern Japan Andrew Gordon University of California Press Berkeley • Los Angeles • London University of California Press, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and by philanthropic contributions from individuals and institutions. For more information, visit www.ucpress.edu. University of California Press Berkeley and Los Angeles, California University of California Press, Ltd. London, England© 2012 by The Regents of the University of California Library of Congress Cataloging-in-Publication Data Gordon, Andrew, 1952– Fabricating consumers : the sewing machine in modern Japan / Andrew Gordon. — 1st ed. p. cm. — (Asia: local studies/global themes ; 19) Includes bibliographical references and index. isbn 978-0-520-26785-5 (cloth : alk. paper) 1. Singer Sewing Machine Company—History. 2. Sewing-machine industry—United States—History— 20th century. 3. Clothing trade—Japan—History— 20th century. 4. Consumers—Japan—History—20th century. I. Title. hd9971.5.s484s565 2011 338.7'64620440952—dc23 2011019065 Manufactured in the United States of America 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 This book is printed on Cascades Enviro 100, a 100% post consumer waste, recycled, de-inked fiber. FSC recycled certified and processed chlorine free. It is acid free, Ecologo certified, and manufactured by BioGas energy. ...