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Twilight of the Idols [3.89.116.152] Project MUSE (2024-03-28 22:46 GMT) Twilight of the Idols Hollywood and the Human Sciences in 1920s America Mark Lynn Anderson UNIVERSITY OF CALIFORNIA PRESS Berkeley Los Angeles London University of California Press, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and by philanthropic contributions from individuals and institutions. For more information, visit www.ucpress.edu. University of California Press Berkeley and Los Angeles, California University of California Press, Ltd. London, England© 2011 by The Regents of the University of California Library of Congress Cataloging-in-Publication Data Anderson, Mark Lynn, 1960– Twilight of the idols : Hollywood and the human sciences in 1920s America / Mark Lynn Anderson. p. cm. Includes bibliographical references and index. ISBN 978-0-520-23711-7 (cloth) — ISBN 978-0-520-26708-4 (pbk.) 1. Motion pictures—Social aspects—United States. 2. Popular culture— United States. 3. Motion picture industry—United States—History— 20th century. 4. Motion picture actors and actresses—United States. 5. Celebrities—United States. I. Title. PN1995.9.S6A58 2011 384'.80973—dc22 2010040841 Manufactured in the United States of America 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 This book is printed on Cascades Enviro 100, a 100 post consumer waste, recycled, de-inked fiber. FSC recycled certified and processed chlorine free. It is acid free, Ecologo certified, and manufactured by BioGas energy. [3.89.116.152] Project MUSE (2024-03-28 22:46 GMT) For Alice Wherever you are . . . Denunciation of the misleading seduction of “consumer society” was initially the deed of elites gripped by terror at the twin contemporary figures of popular experimentation with new forms of contemporary life: Emma Bovary and the International Workingmen’s Association. Obviously, this terror took the form of paternal solicitude for poor people whose fragile brains were incapable of mastering such multiplicity. In other words, the capacity to reinvent lives was transformed into an inability to judge situations. —jacques rancière, “The Misadventures of Critical Thought” ...