In this Book
University of California Press
- Playing to the World’s Biggest Audience: The Globalization of Chinese Film and TV
- Book
- 2007
- Published by: University of California Press
summary
In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood’s century-long hegemony.
Playing to the World’s Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
Playing to the World’s Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
Table of Contents
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- Acknowledgments
- pp. ix-x
- 4. Hollywood Takes Charge in Taiwan
- pp. 85-108
- 5. The Globalization of Hong Kong Television
- pp. 109-132
- 9. Reterritorializing Star TV in the PRC
- pp. 192-210
- Industry Interviews
- pp. 291-294
- Bibliography
- pp. 313-324
Additional Information
ISBN
9780520940734
Related ISBN(s)
9780520251342
MARC Record
OCLC
172436846
Pages
353
Launched on MUSE
2014-01-01
Language
English
Open Access
No