In this Book
- Hallyu 2.0: The Korean Wave in the Age of Social Media
- Book
- 2015
- Published by: University of Michigan Press
- Series: Perspectives On Contemporary Korea
summary
Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.
Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.
Table of Contents
Download Full Book
- Acknowledgments
- pp. vii-viii
- Part 1. New Agendas
- Part 2. Rethinking K-Pop
- Part 3. Korean TV Drama and Social Media
- Part 4. Global Receptions of Hallyu 2.0
- 11. RIP Gangnam Style!
- pp. 229-244
- Contributors
- pp. 257-260
Additional Information
ISBN
9780472120895
Related ISBN(s)
9780472052523, 9780472072521
MARC Record
OCLC
913138410
Pages
276
Launched on MUSE
2015-07-05
Language
English
Open Access
No
Copyright
2015