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Contents Preface Chapter 1. Campaign Quality: Standards for Evaluation, Benchmarks for Reform Larry M. Bartels Chapter 2. Assessing Attack Advertising: A Silver Lining John G. Geer Chapter 3. How Does It All "Turnout"? Exposure to Attack Advertising, Campaign Interest, and Participation in American Presidential Elections Lynn Vavreck vii 62 79 Chapter 4. Watching the Adwatches 106 Kathleen Hall Jamieson and Paul A. Waldman Chapter 5. Shifting the Balance: Journalist versus Candidate Communication in the 1996 Presidential Campaign 122 Marion Just, Tami Buhr, and Ann Crigler Chapter 6. Is Reform Really Necessary? A Closer Look at News Media Coverage, Candidate Events, and Presidential Votes 145 Daron R. Shaw Chapter 7. Regime Support and Campaign Reform Bruce Buchanan Chapter 8. Campaign Reform: Insights and Evidence Report of the Task Force on Campaign Reform Task Force Members Index 173 201 249 253 ...

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