In this Book
- The Vernor's Story: From Gnomes to Now
- Book
- 2010
- Published by: University of Michigan Press
summary
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.
Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
Table of Contents
Download Full Book
- From Wooden Kegs to Soda Fountains: The Beginning of Vernor's
- Detroit's Pop Boom Years
- pp. 23-46
- Modernization
- pp. 47-70
- Finessing the Fizz: Creating Vernor's Identity
- Bibliography
- pp. 123-126
- Acknowledgments
- pp. 127-128
Additional Information
ISBN
9780472024605
Related ISBN(s)
9780472066971
MARC Record
OCLC
649742628
Pages
136
Launched on MUSE
2013-01-01
Language
English
Open Access
No
Copyright
2003