Creating the College Man: American Mass Magazines and Middle-Class Manhood, 1890–1915

Contents

Contents Acknowledgments vii Introduction: Piggy Goes to Harvard: Mass Magazines, Masculinity, and College Education for the Corporate Middle Class 3 1 The Crisis of the Clerks: Magazines, Masculine Success, and the Ideal Businessman in Transition 26 2 The College Curriculum and Business: Reconceptualizing the Pathways to Power in a Corporate World 48 3 Athletes and Frats, Romance and Rowdies: Reimagining the Collegiate Extracurricular Experience 80 4 Horatio Alger Goes to College: College, Corporate America, and the Reconfiguration of the Self-Made Ideal 119 5 From Campus Hero to Corporate Professional: Selling the Full Vision of the College Experience 145 Conclusion: College and the Culture of Aspiration 181 Notes 191 Index 247 v ...