9XM Talking: WHA Radio and the Wisconsin Idea

Index

Abrams, Sherwin “Sherry,” 295 Accent on Living, 181, 258 accidents, 36–37, 86, 157 A Comparative History of Childhood and Adolescence in Europe and America, 291 Adair, George P., 152 Adams, Mike, 318 Adventures in Our Town, 276 advertisement: during commercial rebroadcasts, 168; early prohibitions of, 72–73; for The Farm Program, 248 Afield with Ranger Mac, 143, 263–64, 266, 269–70, 272, 273, 273, 277 Agricultural Horizons, 246 agricultural programming: 4-H, FFA, and FHA programs, 234, 239, 240; audience for, 35, 43, 54, 55, 206–7, 245, 246–47; call-in formats for, 242; commercial rebroadcast of programs, 97–98, 169, 231, 247; community calendars, 95; daily market reports (See market reports); Extension division lectures, 73; faculty participation in, 90; fall season (1929), 102; Farmer’s Week, 83–84; Farm News of the Minute segment, 244; funding for, 44, 90, 218; gardening programs, 242; interview programs, 227–28; local farmers as guests on, 244; music on programs, 116; remote broadcasts, 245–46; Rural Radio Network and, 156; syndicated programs, 232; for television, 171; USDA bulletins, 77–78; WCA, 246; weather forecasts and, 14–16, 18–19; Wisconsin Co-operative Week, 227; on WLBL, 227–28, 232; WPAH/WLBl’s inception linked to, 192–93; WSA courses, 246. See also The Farm Program; market reports Agricultural Radio Committee, 91–92, 95, 99, 244, 251 Air Lanes to Homemaking, 253 Albee, Edward, 188 Alexanderson, Ernst F. W., 5–6 Allen, Ronda, 305 All Things Considered (NPR), 181, 186, 187 Alpine, Vern, 241 American Issues Radio Forum, 303 American Life and Books, 267 American Public Radio, 309 American School of the Air, 259–60 American Youth Speaks, 267 America through Books, 286 Ammon, Ralph, 137 Anderson, C. J., 122 Anderson, Marion, 252 Anderson, Mildred, 252 Andreassen, Margaret, 305 anniversary celebrations, 185 antennas, 27, 59, 115; car aerials, 71; directional antennas, 86, 218; for WPAH/WLBL, 193 385
ndex Information about specific stations can be found in the Station Index following the main index on page 402. Page numbers in italic indicate illustrations. Apgar, Charles, 22 Appreciation of Music, 64 armed services programs, 144 Armstrong, Edwin, 151, 152 Art and Anarchy, 178 Art Appreciation, 262 art courses, 178, 262, 267, 271, 275 As I Roved Out, 181 Association of College and University Broadcasting Stations, 90 Auburndale transmitter, 133, 178, 226 audience: for agricultural programming, 35, 43, 54, 55, 245, 246–47; blind community, 264, 294; for Chapter a Day, 294, 295, 297; complaints from, 75–77, 83, 215, 279, 303; crystal sets distributed to create, 39, 319; for educational programming, 67; evening broadcasts and, 153; fan letters, 54–55, 69, 83, 129, 208, 214–15, 266, 288–89, 297; group listening, 67–68, 195, 198–99, 284– 85, 289–90; growth of, 51, 52; for home economics programming, 252, 255–56; listener comments forms in program guides, 93; newspapers as, 322; for political campaign information, 126; question-andanswer format participation programs, 95, 146; reception reports as survey tool, 230; requests and dedications, 225; rural listeners ’ dependence on WLBL, 212; singalongs , 68; Spanish-speaking community, 189–90; for sports programming, 223; statistical research on, 170, 190–91; surveys of, 44, 179, 245, 246–47, 252, 255–56; for telegraphic weather forecasts, 18–19; for WCA courses, 283–84, 288; for weather programming, 135–36; WHA Radio Association, 190; for WLBL, 205–6, 211, 212; for WSA programs, 263–64; youthoriented programming, 184, 186, 234, 239, 240, 286–87, 319. See also reception reports Auerbach, Emily, 291, 313 The Author Is You, 279 aviation, experiments in telecommunication during World War I, 23, 26 awards and honors: for programming, 143, 176, 184, 188, 254–55, 268–69, 270, 310; for reporters, 314 A World of Music, 279 Backgrounds in Agriculture, 246, 267 Backgrounds of World War II, 288 Badger Broadcasting, 120–21 Badger Radio Safety Club, 114 Badger State Crier, 203–4 Baldwin, Ira, 169 Band Wagon, 119, 137, 175 Bartell, Gerald, 142, 295 Bastian, Ken, 157, 168 Baudino, Joseph E., 316, 318 Bauer, Juanita, 294, 295 Bauer, Marvin, 295 Beaird, T. M., 325 Behrens, Enrique Arce, 278 Bennett, Edward, 100, 107–8, 145; early experiments in radio, 6, 8; on Malcolm Hanson, 85; as manager, 99; WLBL controversy and, 221 Benson, Carmelita, 116 Better Homes Week, 81 Better Speech, 267, 284 Birds in Autumn and Winter, 262 Birge, Edward A., 61, 66–67, 69 Blaine, John J., 51–52, 64, 81 Bliss, Milton, 142, 246, 247, 248–49, 286 Blomquist, Gustav...