Breweries of Wisconsin

Contents

Contents nlustrations ix Acknowledgments xii Preface to the Second Edition xiv Preface to the First Edition xviii Introduction xxi PART 1 Beer Around the World 1 Americans and Beer: The History of a Love Affair 3 2 Wisconsin Breweries: The Saga Begins 13 3 Brewing and Agriculture 22 4 How Beer Is Brewed 31 5 A Beer by Any Other Name 49 PART 2 Turbulent Times 6 From Temperance to Prohibition 59 7 The Noble Experiment 66 8 The Beer Barrel: Then and Now 77 9 Spreading the Word 86 PART 3 In the Time 01 Giants 10 Blatz and Schlitz: Two Old-Line Milwaukee Brewers 99 11 Miller: Marketing Perfection 113 12 Pabst: A Beer Drinker's Brewery 122 13 Heileman: King ofLabels 133 14 Leinenkugel: Small, Quality Conscious 142 vii. viii Contents 15 Point Special: A Regional Success Story 147 16 Huber: A Broader Tradition in Selling Quality 156 17 Walter: A German Family in Wisconsin 159 18 Capital Brewery: New on the Scene 164 PART 4 AChangingBrewerySeene 19 Giants Stumble 173 181 20 New Breweries in Wisconsin Appendix A Monuments to the Past AppendixB Brewery Failures since 1950 AppendixC Home-Brewed Beer AppendixD Wisconsin Breweries, 1835 to 1985 AppendixE Wisconsin Breweries, 1985 to 2004 Notes Bibliography fllustration Credits Index 195 215 240 247 255 259 265 270 271 ...