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Contents
- University of Wisconsin Press
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Contents Tables and Figures ix Acknowledgments Xl Introduction / 3 Chapter One. American Political Parties and the Press 11 Chapter Two. New Directions in American Journalism / 36 Chapter Three. Advertising and the Press / 59 Chapter Four. Newspapers as Businesses / 81 Chapter Five. Shaping and Packaging the News: Luring Readers and Advertisers / 113 Chapter Six. The Commercialization of News 139 Appendix 1. Content Analysis Scheme / 149 Appendix 2. Content Analysis Tables / 153 Notes / 159 Selected Bibliography / 205 Index / 225 vii ...
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