Shaping the Shoreline

Cover

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Title Page, Copyright

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Contents

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pp. vii-

Foreword: On the Shore between Work and Play

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pp. ix-xiv

Monterey is nowhere near the top of California’s long list of world-class tourist destinations. As measured by annual visitation rates in the early twenty-first century, it doesn’t come close to Anaheim’s Disneyland...

Acknowledgments

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pp. xv-xviii

Writing this book has been an incredible journey, one that moved up and down the Pacific Coast and ended on the Atlantic. Along the way, I have incurred many debts. My thanks here are only a small token...

Introduction: The Voice of the Pacific

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pp. 3-11

At the end of August 1879, Robert Louis Stevenson traveled to Monterey and heard the “voice of the Pacific.” While he came to this town on the Central California coast to join his love, Fanny Osbourne, and stayed...

1. Contested Shores

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pp. 12-37

On May 16, 1906, a fire of unknown origin engulfed the Chinese fishing village at Point Alones, a rocky headland northwest of Monterey. Once a thriving settlement, the village was left with dozens of homeless residents...

2. The Divided Coastline

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pp. 38-59

“Times Look Bright” declared a June 1907 editorial in the Monterey Daily Cypress. As investors began to take advantage of promising business opportunities, “a new life has been instilled into the Peninsula and its people, and they realize they have...

3. Reduce and Prosper [Contains Image Plates]

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pp. 60-78

“When the war was finished, we thought we were all through,” Monterey canner E. B. Gross reflected. Renewed competition from European sardine canners and reduced military demand meant that Monterey’s World War I expansion...

4. Life, Labor, and Odors on Cannery Row

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pp. 79-101

Monterey’s Sicilian community staged its first festa in honor of Santa Rosalia, the patron saint of Palermo, Sicily, on September 5, 1933.¹ Born in the twelfth century, Rosalia Sinibaldi left her royal family at the age of twenty-two and lived a life of prayer and...

5. Boom and Bust in Wartime Monterey

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pp. 102-131

Much as it did throughout the American West and the nation as a whole, World War II transformed Monterey.¹ Appearing inconsequential to a country fighting a war against fascism, tourism stagnated. The Del Monte Properties...

6. Remaking Cannery Row

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pp. 132-154

John Steinbeck’s 1954 novel Sweet Thursday, the sequel to Cannery Row, opens with a dismal account of the sardine industry’s precipitous postwar decline. “When the war came to Monterey and to Cannery Row everybody fought it more or less...

7. The Fish Are Back!

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pp. 155-181

On October 20, 1984, the Monterey Bay Aquarium opened to great fanfare. Approximately thirty thousand people gathered on Cannery Row to attend the celebration, which included a boat parade in Monterey Harbor...

Conclusion

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pp. 182-191

Within a few years of its opening, the Monterey Bay Aquarium had become a world-renowned institution, the centerpiece of the local tourism industry, and the heart of Cannery Row. It would be easy to end the story...

Notes

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pp. 193-249

Selected Bibliography

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pp. 251-268

Index

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pp. 269-282