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Index Italic page numbers refer to illustrations. Abramovitch, Mendel, 15, 206n18 advertising, 26, 29–75; in Arabic press and publications, 41, 54–75; for batteries and battery sets, 107– 108; consumer desire and, 56– 58; cross-advertising, 46–48; in Falastin, 46–48, 53, 55–63, 65– 67, 67; formats for, 58–61; general strike and, 65, 66, 115–118; His Master’s Voice (HMV), 48, 52– 54, 52, 60–61, 115, 116; hybrid form of, 59–61; by local agents (wakil), 41; markets for, 46–48; middle-class appeals, 39–40, 54, 57–58, 61–63; in Palestine Post, 46–48, 73; for “portable radios,” 70–71, 70; Quran referenced in, 64, 213n62; for rural consumers, 27, 114–120, 116, 117; suspension during general strike, 65, 66; suspension during World War II, 66; themes in, 61–66; T. S. Boutagy & Sons, 48–54, 50, 51, 60– 65; warnings about false agents, 42–45; World War II and, 66–67, 67, 71–75 aerials, 30–31 Afghani, Jamal al-Din al-, 131 agents, 40–48; “exclusive,” 42, 46, 48; false, 42–46; false, warnings about, 42–45, 210n23; T. S. Boutagy & Sons, 48–54. See also specific agents by name agriculture. See farmers Airline Radio, 44–45, 47 Algeria, radio in, 168–169 amateur broadcasting, 14–15, 205n17 Anglican community, 48–49, 211n38 Arab Higher Committee, 24 Arabic language, form used in broadcasts , 86–88, 135–136 Arabic listening communities, 33–35, 124–125; diffusion curve and, 39 Arabic press, 12; advertising formats in, 58–61; “hybrid” advertising, 58–61; print advertising in, 54– 75. See also Falastin; newspapers Arabic programming on PBS, 6, 9, 17, 20, 23, 83, 92–95, 123–151; Arabic language, form/quality of, 86–88, 135–136; Arabic news service , 118–119, 123; BBC Arabic Service, 95–99; children’s programming , 136, 138; community development and cultural identity through, 26; Controller of Arabic Programs, Nuwayhid’s position as, 131, 133–134; as discrete category , 86; education programs, 248 “This Is Jerusalem Calling” Arabic programming on PBS (cont.) 84–85, 88, 90–92; entertainment, 88–89; hours allocated to, 159– 161, 182; hours of broadcasts, 86; household management, 140–145, 141; information and practical aspects , 88, 89–90, 112; listening communities for, 33–35, 123, 124–125; message of Arab Palestinian progress, 123; modernization through, 134–136, 142; musical programming, 76, 119, 135, 138–139, 139, 172–173; nationalist modernity and, 122, 123–151; “New Arab House,” 140–145, 141, 147–148; Nuwayhid, Ajaj, and, 27, 124, 131–151; on-air identification, 175; programming categories, 88–89, 123; quality of programming, 135–140; religious holidays, programs on, 137, 164– 165, 165; religious themes, under Nuwayhid’s tenure, 136–140, 151; rural populations targeted, 26–27, 76–122; Tuqan, Ibrahim, and, 22–23, 22, 27, 76, 124, 132, 211n2; women broadcasters, 139– 140, 142–144, 145–147; women’s topics, 9, 140–148; World War II and, 123–134. See also rural audiences ; rural broadcasting Arabic section of PBS, 28, 123–151; independence of, 133, 149–150; local figures on staff, 22–23, 76, 124, 151; Nashashibi, Azmi, and, 27, 150–151; Nuwayhid as head of, 27, 131–151; postmandate events, 195–200; transition into Hashemite Jordanian (Palestine) Station, 170, 196; Tuqan as subdirector of, 22–23, 22, 76, 133; World War II and, 123–134. See also Arabic programming on PBS; Nuwayhid, Ajaj Arab Palestinians: British assumptions about, 85–88, 90, 114, 118, 121; British fears of rebellion among, 84, 93, 121; claims for PBS as “national” radio station , 169; community and identity , 26, 27; debt and “desperate position” of, 77, 78–79; general strike and, 23–25; independence movement among, 131–132; middle class, 7–8, 39–40; modernization and, 26–27; nationalism of, 26, 27, 134–151; percentage listening to PBS, 76, 124–125, 187; radio sales and distribution agents, 41–42, 46–48; rural, 76– 122; tensions with Jewish community , 6–7, 23–25, 157–158, 169, 200. See also rural audiences; rural broadcasting Arab Revolt (1930s), 24, 25, 121, 207n38 audience size and impact, 9–13, 182 Ayalon, Ami, 12 Bailey, Michael, 154 Balfour Declaration, 1–2 Bari. See Radio Bari batteries, 107–108 Battershill, W. D., 103 battery-operated radio sets, 107–108, 117–118 BBC (British Broadcasting Corporation ): BBC Arabic Service, 95–99; connections with PBS, 5, 7, 21– 23, 204n10; copyright and royalty payments, 170–171; Empire Service, 33, 64, 183; as model for PBS, 6, 17, 152...

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