Amazon Town TV: An Audience Ethnography in Gurupá, Brazil

Index

Abu-Lughod, L., 19, 152–153 Afonso, L., 22, 45, 135 Althusser, L., 13–14, 122 Amazon supernatural: boto, 2–3, 65, 173–174; cobra grande, 3, 65, 173–174; curupira, 65, 173–174 América (telenovela), 125–126, 147, 156, 183, 193n4 American middle class and TV, 20 Appadurai, A., 8 Araújo, J., 43 Armbrust, W., 16. See also habits of spectatorship Belizean TV, 20. See also Wilk, R. Bourdieu, P., 11, 17, 19. See also cultural capital and televiewing Brazilian TV and the grotesque, 15, 21. See also Sodré, M. Caminho das Índias (telenovela), 112, 115, 121 Canclini, N., 8. See also hybridization Catholic Church and TV, 37; in Gurup á, 94, 104, 169, 175–176 Couldry, N., viii, 188, 193n2 Creswell, J., 25–26 cultivation effect, 13. See also Gerbner, G. cultural capital and televiewing, 11– 12, 15, 19, 23, 41, 45, 49, 62, 125, 149–150, 154, 156, 158, 177, 184, 186–187 cultural proximity and televiewing, 11, 12, 19, 34, 49, 125, 149, 150, 154, 184, 187, 190 Descartes, L., and Kottak, C., 20 Eco, U., 193n3 Egyptian TV, 19, 152–153. See also Abu-Lughod, L. ethnography, 8, 16; and methods triangulation , 25; techniques used in Gurupá, 25 Explode Coração (telenovela), 113, 115, 116 Faria, V., and Potter, J., 21–22 FASE, vii-viii, x, 79, 113–114, 138, 145, 168–169 Foster, R., 119 Galvão, E., 73 Gillespie, M., 19 Gerbner, G., 13, 18 globalization of media in Brazil, 33 Globo network, 27; dominance of, in Gurupá, 83, 104, 127, 155, 179; and military dictatorship, 30–31, 42, 47–48; and national identity, 42; and political system, 175; postIndex 208 Amazon Town TV dictatorship, 32, 34–35; preferred messages of, 33, 49; and presidential election of 1989, 32–33, 47, 175; and telenovelas, 36–37 Gurupá: African slavery and current cultural patterns in, 69; aviamento and debt peonage in, 69, 136–137; and benefits of long-term research, 24; Cabanagem Revolt in, 70; class structure in, 61–62, 74–75; colonial history and cultural patterns of, 66 ff.; cultural isolation in, 25; depopulation and indigenous slavery in, 66–68; economic livelihoods in, 53–54, 60; first movies in town of, 75; flora and fauna in, 52–53; impact of 1960–1970 regional development on, 76; land conflict in, 76; liberation theology and social struggles in, 77–79; location of, 50; prehistory and current cultural patterns of, 63 ff.; researchers in, 9; rubber boom and current cultural patterns in, 70–71; selection of, as site, 24; standard of living in, 60–61; struggle for rural workers union in, 79; town setting of, 56 ff. habits of spectatorship, 16, 81, 93–97, 105–106, 179 Hall, A., 10 Hamburger, E., 37 Hendrickson, M., 117 Hirsch, E., 8 Hoineff, N., 21, 28 hybridization, 8, 108 ideology, 13–15, 18, 31, 42, 47; and identity, 122 Indian TV, 19, 188 Indomada, A (telenovela), 116 Internet, 28, 61, 81–82; in Gurupá, 103, 113–114, 137, 139, 177 interpellation, 13–14; and heeding, missing, ignoring, and resisting messages, 10, 108, 110, 115, 118, 121, 122, 146, 150 ff., 159 ff., 164, 172 ff., 181–183, 186, 189. See also Althusser, L. Jocojó and televiewing, 99–100; and race perceptions, 167–168 Jornal Nacional (National News), 23, 35, 127, 175 Kehl, M., 46 Kitzinger, J., 10, 12, 15, 190 Kottak, C., vii, x, 9, 18, 20, 22, 28, 35, 41, 42, 45, 46, 81, 97, 110, 131, 166, 169–170, 178 Kubacana (telenovela), 113 La Pastina, A., 11, 23, 36, 41, 80, 151, 152–153, 154, 158–159, 161, 169 Leal, O., 22 Liebes, T., and Katz, E., 17 Lins da Silva, C., 23, 32–33, 125 localization of media in Brazil, 33 Lopes, M., 22, 111, 113 Lopez, A., 38 Lull, J., 16–17 Machado-Borges, T., 22, 35, 119–121 Mader, R., 42 Mankekar, P., 19 Mattelart, M., 45 media theory: and active audiences, 6, 10, 15; and agenda setting paradigm , 10; and critiques of media influence, 189; and decentering the West, 7 Miller, Daniel, 18 Morley, D., 16 Mulheres Apaixonadas (telenovela), 155 New Media Influence Research, 10. See also Kitzinger, J. newspapers in Brazil, 27–28; crime reporting in, 144 Nugent, S., 43, 193n1 Oliveira, P., x, 114, 169 Index 209 Pace, O., ix Padre Giúlio, 77, 168, 176 Peterson, M., 6–7, 8, 16, 81, 88, 178, 192n2 (ch. 5...