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Digital Ethnography

Anthropology, Narrative, and New Media

By Natalie M. Underberg and Elayne Zorn

Publication Year: 2013

Here is a state-of-the-art primer on digital applications for social scientists, with explorations of the emerging field of hypermedia ethnography.

Published by: University of Texas Press


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p. 1-1

Title Page, Copyright, Dedication

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pp. 2-7


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pp. vii-viii


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pp. ix-x

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pp. 1-16

You open your eyes and take a look around the Plaza Francia in an old section of downtown Lima, Peru. Pivoting, you see a cerulean church with an elaborate rose window. Opposite this ecclesiastical structure you spot a man wearing an intricately woven vest...

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1. Rethinking Culture through Multimedia Ethnography

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pp. 17-27

Multimedia ethnography, as a conceptual and creative descendant of literary and visual ethnography, clearly demonstrates the boundary crossing that increasingly characterizes academic practice. We see this in the pioneering visual anthropology of Gregory Bateson and Margaret Mead starting in the 1940s...

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2. Florida and Peru: Experiments in Ethnographic Representation

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pp. 28-41

In recent years, scholars have increasingly turned their attention to the ways in which digital culture enables communities to express their identities. Scholars such as Moore and Hennessey (2006) and Christensen (2003) have studied the use of new technology to reassert “offline” cultural identity. Christensen’s work...

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3. Digital Tools for Anthropological Analysis

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pp. 42-47

As indicated in the introduction, the historical disconnect between anthropologists and computer technology is well known (Porter 2004). White and Truex (1998), for example, note that anthropology as a discipline has been slow to develop new software, and that it is more often than not scholars and professionals...

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4. Using the Extensible Markup Language in Cultural Analysis and Presentation

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pp. 48-65

Insights about using the extensible markup language (XML) can be used to assist cultural heritage research in a variety of ways. In an earlier publication (McDaniel and Underberg 2007), we briefly explained the nature and potential usefulness of XML for...

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5. Using Features of Digital Environments to Enable Cultural Learning

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pp. 66-73

From the beginning of the study of cyberspace, anthropologists have struggled to articulate how this new world might cause us to rethink what it means to be human and to live in a culture. Escobar’s classic “Welcome to Cyberia: Notes on the Anthropology of Cyberculture” (1994) called on anthropologists to concern...

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6. Cultural Heritage Video Game Design

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pp. 74-81

Evidence of the increasing scholarly attention to video games is evident. Recent work has proliferated at the intersection of games and culture in areas including online gaming culture (Morris 2004; Taylor 2006), the popular culture and presence of archetypes in games (Berger 2002; Tews 2001), and identity...

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Conclusion: Narratives and Critical Anthropology: Roles for New Media

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pp. 82-90

Berta, an eight- year- old girl, is lying on the grass on her back in the Peruvian puna (high plateau), looking up at the sky. Seeing a condor fly overhead, Berta says:
Seeing the condor flying overhead makes me feel so safe, like I’m being watched over. But I’m lonely, and wish I had a playmate...

Appendix: Guide to Web- Based Materials

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pp. 91-92


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pp. 93-98

References Cited

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pp. 99-110


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pp. 111-117

E-ISBN-13: 9780292744349
E-ISBN-10: 029274434X
Print-ISBN-13: 9780292744332
Print-ISBN-10: 0292744331

Page Count: 127
Illustrations: 12 b&w photos
Publication Year: 2013