Handbook of Semiotics

CONTENTS

CONTENTS PREFACE INTRODUCTION I. History and Classics of Modern Semiotics History of Semiotics Peirce Morris Saussure Hjelmslev ]akobson II. Sign and Meaning Sign Meaning, Sense, and Reference Semantics and Semiotics Typology of Signs: Sign, Signal, Index Symbol Icon and Iconicity Metaphor Information ix 3 11 39 48 56 64 74 79 92 103 107 115 121 128 134 vi • CONTENTS III. Semiosis, Code, and the Semiotic Field Zoosemiotics, Ethology, and Semiogenesis Communication and Semiosis Function Magic Structure System Code Teaching IV. Language and Language-Based Codes Verbal Communication: Introduction Language in a Semiotic Frame Arbitrariness and Motivation: The Language Sign Paralanguage Writing Universal Language Sign Language Language Substitutes 147 168 181 188 192 198 206 221 227 229 240 247 251 267 279 287 V. From Structuralism to Text Semiotics: Schools and Major Figures Introduction 295 Structuralism, Poststructuralism, and Neostructuralism 298 Russian Formalism, Prague School, Soviet Semiotics 307 Barthes's Text Semiotics 310 Greimas's Structural Semantics and Text Semiotic Project 314 Kristeva's Semanalysis 321 Eco 325 VI. Text Semiotics: The Field Text Semiotics: Introduction Hermeneutics and Exegesis Rhetoric and Stylistics Literature Poetry and Poeticalness Theater and Drama Narrative Myth Ideology Theology VII. Nonverbal Communication Nonverbal Communication: Introduction Gesture, "Body Language," and Kinesics Facial Signals Gaze Tactile Communication Proxemics: The Semiotics of Space Chronemics: The Semiotics of Time VIII. Aesthetics and Visual Communication Aesthetics Music Architecture Objects Image Painting Photography Film Comics Advertising BIBLIOGRAPHY INDEX OF SUBJECTS AND TERMS INDEX OF NAMES CONTENTS • vii 329 334 338 346 354 361 367 374 377 381 387 392 402 405 407 410 415 421 429 435 440 446 456 460 463 472 476 481 551 565 ...