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Contents
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C O N T E N T S· Preface and Acknowledgments xi 1 Introduction: “Message” Is the Medium 1 2 Getting It “Ju . . . st Right!” 58 3 Addressing “The Issues” 105 4 Ethno-Blooperology 122 5 Unflipping the Flop 144 6 The Message in Hand 170 7 What Goes Around . . . 200· Notes 231· References 245· Index 257 ...